Categories
Ads Business

Bilkul Pakka ads by Flipkart are brilliant

The Bilkul Pakka ad campaign that was launched by Flipkart is a great way to get users to adopt to e-commerce.

Categories
Business

Responsibility and Liberty in Advertisements

Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network. This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t know who, then Google this). So now, apart from claiming a lifetime of free telephone bills (I don’t know how many […]

Categories
Business

Creating a Kickass Campaign #LikeAGirl

At a recent meeting where the think tank team of a large organization were talking about branding, I got to attend an extremely riveting talk by an ex-Ogilvy guy on his thoughts on branding.

Categories
Business Personal Technology

Navigating through the Digital Matrix

This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.

Categories
Business Technology

Gartner Hype Cycle 2015

I have been following the Hype Cycle reports that Gartner publishes for quite some time (since 2008, if I remember correctly). There are multiple applications of the Hype Cycle, and for these reasons I keep myself updated whenever a new report is published.

Categories
Business

Metagraphic: An Infographic on how to make an Infographic

Categories
Business Technology Work

Path to Scale

Every entrepreneur dreams of creating something scalable. Leaving behind a legacy which people look back in wonder and say … how did they achieve this. What do we mean by Scale? Scale could mean multiple things for different people. The CFO would look at scale and say more profits, the Head BD would say more […]