Responsibility and Liberty in Advertisements

Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network. This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t know who, then Google this). So now, apart from claiming a lifetime of free telephone bills (I don’t know how many […]

Path to Scale

Every entrepreneur dreams of creating something scalable. Leaving behind a legacy which people look back in wonder and say … how did they achieve this. What do we mean by Scale? Scale could mean multiple things for different people. The CFO would look at scale and say more profits, the Head BD would say more […]