The Job-Switch model
In a flash of brilliance (or so I like to think), I decided to plot down some parameters on why people change jobs. So I randomly (or you can say intuitively 
), took two axes and created the 2×2 grid which MBAs are famous for.
The interpretations are multi-fold, I have put down some of my views, now lets discuss!!
Wordle is an online web application, which creates cloud tags from different sources of data … text files, bookmarks, you name it!!
Ever noticed people in elevators?
In that case, I think elevators are the epitome of captive audiences.
Won’t it be a great place to run audio advertisement jingles?
Can someone tell me why
Do not want to rant and rave about what has been keeping me away from the blog, but this is the gist of it
, in 3 more months I would be a proud father!! Today was an opportunity where I got some free time from everything and am unleashing a slew of posts … Bwa ha ha haha!!
Wikipedia definition of Niche -
A niche market is the subset of the market on which a specific product is focusing on; Therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.
A micro niche is a much more focused and a smaller component. For example if you take people who listen to Techno music in the Indian market, thats a niche … people who listen to Tiesto only (and he is GOD ), then that’s a micro-niche.
I gave the music example specifically because I was talking to a good friend of mine about airing Techno. Niharika works for Red FM, and handles their marketing activities and although I am not a listener, I would have been one. Had they played Techno , then I would have been an ardent follower. Then it simply became an MBA-to-MBA talk, and the final answer came out as simply as this – I am not their target segment.
That’s why I have a Worldspaceradio at my home. Thats why I listen to the System channel. They cater to my needs, however small a business I represent.
I actually am willing to pay a premium for that service. What normally was free for Red FM or other channel users, I have to pay something like Rs. 3000 a year. But I get what I want at the end of the day. I think businesses should cater to more and more micro-niches, especially businesses which are planning to enter a red ocean. They need that small group of ardent followers. What say?
Since the day I got into an engineering college, my mother has been proudly saying “Majha mulga computer engineer ahe!” . I used to get amused by her pride, and it still makes me smile that she is happy for me (love you Aai ). As days went by and I graduated to become a software developer, the “Computer engineer ahe” line was still there. Even when I got admission into one of the better known b-schools in the country, Aai would still tag me with Computer engineer.
The point is that sometimes you feel stereo-typed with the tag. People still ask me to troubleshoot their Windows. I dont mind doing that, but to expect me to visit their place at Borivali just because something is wrong with their Internet Explorer?? Sometimes I think I need a tag which defines my work and competency space better than “Computer Engineer”.
When I started working in a start-up, explaining to my family what I do became slightly more difficult. I was in charge of handling and building the technology on an entire organization. A lot of work which required a considerable bandwidth of know-how across the tech domain – a CTO in a nutshell. Whenever someone would ask, prompt would come the reply “Majha mulga computer engineer ahe!” . I kind of prefer IIM grad, but I dont think many people know about them – with people I mean the old aunty types, who ask your mother (in a nasal twang) “Kaay karto tumcha mulga?” The ones that sometimes do know about then quip “Oohh! Ahemadabad hoy?”, mother then simply says “To computer engineer ahe!!”” . Then I would butt in to say – “I sell shirts” rather than the oft repeated computer engineer tag.
These days I am working in a knowledge lab. We work on designing knowledge interventions and designing models which can change communities to become more productive and human oriented. I hope I got it right in this one line. My specific job entails a mini-CTO who is in charge of taking care of all technology details. Now what?!? I think “Majha mulga computer engineer ahe!” is there to stay
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