Categories
Work

Solving the problem of Discovery

The real problem that Google solves, is the problem of availability. When you have a problem and are searching for the solution, Google provides you with a list of most likely content that can address the problem. The problem is created by information asymmetry. You just don’t know and are willing to try out or […]

Categories
Analytics

🎯 Why You Need to Stop Tracking These 5 Metrics

This article was written as part of the SEMrush Big Blogging Contest. One of the things that going digital does to any brand, is that it suddenly gives access to a lot of data. Data, that opens up a world of possibilities. Possibilities which had not earlier been anticipated or even thought of. Somehow, it […]

Categories
Movies

Gold

I am in the middle of reading Shashi Tharoor’s An Era of Darkness: The British Empire in India. If you have been living under a rock like I was, then you may not have heard about his Oxford debate where he smashed his contemporaries on why Britain should do reparations to India. At this time, […]

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Ads Web WordPress

AMP and Advertising

This blog is a modest small-tier blog. It does not get too much traffic (much to my chagrin) and therefore expecting the blog to monetize is too much. However, I have steadily written my thoughts and opinions on this … for the past 7-8 years now. Looking at such a long time range allows me […]

Categories
Business Personal Work

Comfort Zones

In case, if you haven’t really been following my blog, I generally tend to write about tech, games, some personal thoughts, some thoughts about my work at 13 Llama and some analytics. What I do not write about is Design … be it any design. Systems design, Visual Design, Brand Design … even solutions design. […]

Categories
Careers Personal

Why does a non-football fan like me still watch the World Cup 2018?

I am not a football fan. I get why a lot of people are and believe me I have tried when I was in college. However, I just am not a football fan. I am a fan of ordinary humans doing extra-ordinary things, however. This is pretty much why I am watching the World Cup. […]

Categories
Business Web

Marketing for India2

As someone who has been in the area of Digital marketing for the past few years (close to a decade now), it’s interesting to note and see how it has evolved. Right from the open market economics that AdWords grew upon to the game theory dynamics of Search Engine Optimisation, the way the entire industry […]