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Business

Rise of the App Economy

As a technical architect and a start-up enthusiast, part of my work is consulting organizations on how to go about implementing and monetizing their ideas. The past decade’s experience of working in this field, as well as having successfully built the product and development teams of two start-ups (which secured VC fundings) ensures that a […]

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Business

Rackspace: The Case of Core Values

In the last days of September 2014, Rackspace customers were faced with multiple issues regarding service uptime, security concerns and network outages. The worst hit were the ones who were using Rackspace’s Chicago datacenter. I happened to be one of those customers. This is my story.

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Business Web

A month without Ad Block

As a person who literally lives off the internet, one of the first things I do when I get a new machine is install Chromium or Chrome and then go and install the Ad Block Plus plug-in. Fortunately, I am well past Windows, so I do not have to go to the trouble of removing […]

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Business Web

With Foodpanda Good Food is a click away!

I have always believed that a person can live off the internet. With virtual offices and office-less organizations being a reality now, one can operate perfectly without leaving their house. Having said that, ordering food online was not being done so well in India … yes there are many people who are trying to do […]

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Analytics

Why hitcounters are a waste of script?

A simple search on Google about hitcounters would lead you to literally hundreds of different sites which offer pretty looking widgets which display a counter in your site. The question is do you think that the number really means anything to you? What are hitcounters? Hitcounters are simple scripts solely created for measuring one thing […]

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Analytics Web

Conversion Rate Optimization in the Longer Run

Today a comment by Analytics guru – Avinash Kaushik made me to pause and take a re-look at my perspective on Conversion Rate Optimization (CRO). What is Conversion Rate Optimization? Conversion Rate Optimization is the science behind increasing the conversion rate of the pages of a website. Let’s say that you are running an Adwords […]

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Business

Discount Sites driving Business

I am a big fan of e-commerce and Indian e-commerce especially. Having worked in the web development field for more than a decade, and having seen multiple start-ups in the e-commerce and e-learning domains, I love the fact that this industry is still booming. What drives this is simple retail sales. The sheer number of […]