Tag: cro

  • Conversion Rate Optimization in the Longer Run

    Conversion Rate Optimization in the Longer Run

    Today a comment by Analytics guru – Avinash Kaushik made me to pause and take a re-look at my perspective on Conversion Rate Optimization (CRO). What is Conversion Rate Optimization? Conversion Rate Optimization is the science behind increasing the conversion rate of the pages of a website. Let’s say that you are running an Adwords […]