Tag: marketing

Do you really need that?

Prasad Ajinkya3 Comments

That is the question you should be asking yourself whenever you are about to buy something.

If you are not clear then, check out this site. The content is presented by Anne Leonard, who manages to deliver the message so clearly and logically; it’s a shame that we did not notice it earlier. We Indians are copying the western culture to the hilt, so much so that we are trying to adopt the same practices at work, at home, at how we treat things, becoming more of consumers and less of contributors.

Half of the stuff that we buy, do we really need that? A new phone, a brand new gaming desktop (I was thinking of getting this one), a flat screen tv, a dishwasher, an A/C, the list goes on. And once we buy that, we dont stop … we keep on buying newer versions of that. Our perceived obsolescence drives us to trash our already existing goods for the sake of the newer and better. Such a waste.

Please go through the site – storyofstuff.com. And try to make a difference.

Idea – Adapting or Confusing?

Prasad Ajinkya6 Comments

abhishek-bachchan-and-idea You must have seen those ads – “What an Idea! Sirji!!” of Abhishek Bachhan and how having a generic phone number ensures that all problems due to differences in caste, sect, religion are removed. Novel way to target and position yourself to the masses indeed.

Come to the streets of Mumbai, there you see a different picture. Idea ads have celebrities declaring proudly, that they have an Idea Mumbai No., and that makes them a Mumbaikar. The niche is well defined and it does have an appeal to it. I consider myself a Mumbaikar, but would I go to the extent of getting an Idea Mumbai No. :-P. But it’s a good ad nonetheless.

So in one case, Idea is seen generalizing their service offering, whereas in the other, the same offering (viz., the phone number that you get) is a way of defining and segregating the masses. Interesting, wouldn’t you say? Kind of like Glocalisation.

No more IE readers

Prasad Ajinkya8 Comments

Following up from my last post. I have decided to take my hate for IE to the next level. Readers will not be able to read my blog in IE. I have used the browser specific HTML to identify the browser, and dish out customized content to the reader. If you are a Firefox user, you should see the blog as it is without any changes. IE users, beware, you will see that nice grey banner across this content asking you to use Firefox :).

I checked the site statistics, turns out a hefty 35% of my readers use Internet Explorer. Call it creating a niche, or call it active evangelism.

Stay Safe. Get image Firefox.

Twitter uses

Prasad AjinkyaLeave a comment

I have posted earlier on Twitter as well, but this time, its for a more practical purpose. It is on how to use this web tool to market your site online, to get those readers/customers to your portal. Social media is a powerful thing, and using it to promote your product/service online at minimal cost is even better :-)

So here are a few ways you can use twitter to tweet your way to more hits.

  1. Have an RSS Feed on your site, if it is content based, eg. Crazy Engineers, put that RSS in Twitterfeed, and push out regular updates through twitter! Similar updates can then be sent to your twitter of your blog/corporate blog as well.
  2. Once you have your twitter account setup and your tweets are flowing a-go-go, then you can have your social networking accounts like Facebook, to display the same tweet.
  3. Take care not to over do the feeds, since your followers can get bugged with you. I know a few friends who have complained of me tweeting of what songs I am listening to and all that jazz, so keep a filter on those feeds.
  4. It also helps if you are tweeting every once in a while by yourself, so you get a more human face. For eg. Zappos’ CEO, Tony Hsieh is there on twitter, and he actively tweets about his daily routine. How cool is that, direct access to a firms CEO, can you be more customer-centric?
  5. Use twitter for simple market surveys, qualitative and quantitative as well. For eg. You can tweet, “What do you think is going to happen to the Indian economy?”, the answers would be more than enough to put forth a blog post. Later, you can tweet that post url, and there is a likely chance that people who participated in your twitisurvey would also read your post
  6. This latest in: Use twitter to resign!!

Try it out, give twitter a twhirl!!

Digg Suxx

Prasad Ajinkya4 Comments

I am a Digg fan … or rather, I was one. Since the past month or so, I am reading about Sarah Palin. Finally curiosity got the better of me, and I decided to click on one of the links. Read her wikipedia entry, you might get some insight into her. Anyway, that’s not the point.

Today, I am going through Digg, to find out six articles about Sarah Palin doing the rounds on the same Digg page … blehhh!! There have been rumours that Digg is rigged, now its just confirmed. The stories are made popular only by a select few and their followers. Is web2.0 a collaborative content management system always going to be plagued by a few leaders and a throng of their followers? If that’s the case, then I see Digg as nothing but a PR tool. Sad really.