Taking a look at Jetpack Stats

Let me state upfront that I love Google Analytics. I use it at work in 13 Llama Interactive to measure the effectiveness of the campaigns that my team runs.

That being said, I will try and not be too biased about comparing Jetpack Stats to Google Analytics. As a marketer, the way I look at an analytics package is from an ability to extract a fair amount of data.

However, Jetpack Stats is on top of WordPress and available to all WordPress based sites which are connected to the WordPress.com site. This makes Jetpack Stats primary user base as bloggers.

Let’s see what Jetpack Stats has to offer.

The wp-admin Dashboard Integration

Jetpack Stats puts a nice pretty looking graph on the wp-admin Dashboard. This is how it looks like for my site –

Now, this is fairly similar to the Audience Overview you get when you check out Google Analytics.

Straight off the bat, I prefer Jetpack Stats overview as opposed to the one given by Google Analytics. Jetpack Stats also provides me with how my posts have performed this day, this report would be available in GA witin the Behavior section, the Site Content report.

The Top Searches that you see in the screenshot would have been helpful had it been accurate. Unfortunately, Google accounts for the majority of organic traffic on my site, and most of that traffic is encrypted. Thus, these keywords that you see (really, I rank for ‘big ass girl dunes’) are not a complete set!

Jetpack Stats does not talk to Google Webmaster Tools, which now is the only source of this keyword data.

Jetpack Stats Posting Activity

One awesome feature about Jetpack Stats is the posting activity screen –

This data is shown with a correlation of average traffic per day as well as traffic per month. You could always get this data in Google Analytics (here is a useful post I had written some time back – Google Analytics for Content Marketers).

It’s just this kind of insights that makes me keep Jetpack around for my measurement requirements.

Jetpack Stats vs Google Analytics

Jetpack Stats is a very lightweight tool and it would be useful for a simple blog. However the minute we enter the realm of finding user engagement and performance marketing, Jetpack simply does not have those features yet.

This is where Google Analytics shines through with its Event tracking.

Having said that, Jetpack Stats is an apt solution for a user who is more focused on the publishing process.

2016 – A Year in Review

As the year whittles down to a close, I’d like to look back towards both the highs and the lows of this year. Hopefully, I can then celebrate more such highs and try not to repeat the mistakes of the past year. Of course, it’d be great to bury all the proverbial hatchets and move on – perhaps this post (or if not this) is just that! Continue reading “2016 – A Year in Review”

Navigating through the Digital Matrix

This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.

Continue reading “Navigating through the Digital Matrix”

Why you should not play with a live WP site

I do most of my experiments on this blog. Whereas most of the experiments are on content and digital marketing, some tend to be technical.

Yesterday, I was trying out the exceptional Pods framework on my blog. In my haste to try out Pods, I skipped setting up a locally hosted WordPress stack and opted to install it on this blog instead.

Continue reading “Why you should not play with a live WP site”