Let me state upfront that I love Google Analytics. I use it at work in 13 Llama Interactive to measure the effectiveness of the campaigns that my team runs. That being said, I will try and not be too biased about comparing Jetpack Stats to Google Analytics. As a marketer, the way I look at […]
As the year whittles down to a close, I’d like to look back towards both the highs and the lows of this year. Hopefully, I can then celebrate more such highs and try not to repeat the mistakes of the past year. Of course, it’d be great to bury all the proverbial hatchets and move […]
As a student of Human Behavior at Work and as an Entrepreneur who has to drive his team to greater heights, I felt I had a firm grasp of Maslow’s hierarchy of needs.
Have been staying away from posting these days. This is not going to be a post on what should have been or what could have been. The past couple of months have been the hardest to tackle, on the professional front.
At a recent meeting where the think tank team of a large organization were talking about branding, I got to attend an extremely riveting talk by an ex-Ogilvy guy on his thoughts on branding.
This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.
I do most of my experiments on this blog. Whereas most of the experiments are on content and digital marketing, some tend to be technical. Yesterday, I was trying out the exceptional Pods framework on my blog. In my haste to try out Pods, I skipped setting up a locally hosted WordPress stack and opted […]