This is a narrative to highlight how we somehow miss the element of human engagement in our day to day interactions. In an economy such as India, where 56% of GDP comes from services – missing human engagement seems like a big concern for me. The incident In the month of December 2016, my parents […]
As a student of Human Behavior at Work and as an Entrepreneur who has to drive his team to greater heights, I felt I had a firm grasp of Maslow’s hierarchy of needs.
This is as much a post on Analytics as one on Design. It is about how an organization can design to be better at what it does by choosing the right measures of success. This in itself gives me a high, because it’s a personal insight.
Have been staying away from posting these days. This is not going to be a post on what should have been or what could have been. The past couple of months have been the hardest to tackle, on the professional front.
The Bilkul Pakka ad campaign that was launched by Flipkart is a great way to get users to adopt to e-commerce.
Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network. This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t know who, then Google this). So now, apart from claiming a lifetime of free telephone bills (I don’t know how many […]
At a recent meeting where the think tank team of a large organization were talking about branding, I got to attend an extremely riveting talk by an ex-Ogilvy guy on his thoughts on branding.