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Business Personal Work

The Case of the missing Engagement Glue

This is a narrative to highlight how we somehow miss the element of human engagement in our day to day interactions. In an economy such as India, where 56% of GDP comes from services – missing human engagement seems like a big concern for me. The incident In the month of December 2016, my parents […]

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Business Work

From Self Actualization to Selfies

As a student of Human Behavior at Work and as an Entrepreneur who has to drive his team to greater heights, I felt I had a firm grasp of Maslow’s hierarchy of needs.

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Analytics Business

We become what we measure

This is as much a post on Analytics as one on Design. It is about how an organization can design to be better at what it does by choosing the right measures of success. This in itself gives me a high, because it’s a personal insight.

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Personal Work

After the Dust settles

Have been staying away from posting these days. This is not going to be a post on what should have been or what could have been. The past couple of months have been the hardest to tackle, on the professional front.

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Ads Business

Bilkul Pakka ads by Flipkart are brilliant

The Bilkul Pakka ad campaign that was launched by Flipkart is a great way to get users to adopt to e-commerce.

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Business

Responsibility and Liberty in Advertisements

Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network. This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t know who, then Google this). So now, apart from claiming a lifetime of free telephone bills (I don’t know how many […]

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Business

Creating a Kickass Campaign #LikeAGirl

At a recent meeting where the think tank team of a large organization were talking about branding, I got to attend an extremely riveting talk by an ex-Ogilvy guy on his thoughts on branding.