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The referral spam bots are now from Saint Petersburg

December 1, 2016May 10, 2018 Prasad AjinkyaLeave a comment

I had written in the past about discovering the Samara Oblast bots. For those of you who are unaware, just quickly check in your Google Analytics, in the Audience reports section the Location report.

If you are receiving a bunch of traffic from Russia, then it’s most likely spammy traffic. This traffic will never convert and will always be a small set of users, however with a decently large number of sessions.

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Are Interstitial Ads “successful” due to fat-fingers?

April 3, 2015April 3, 2015 Prasad AjinkyaLeave a comment

Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads.

What are Interstitial Ads?

Those pesky ads which take up the entire screen space in the middle of an app or a website. Yes, the ones which block the content underneath and make you click on the small cross in some corner of the ad.

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Confessions of an Ambush Marketer

May 9, 2012December 8, 2017 Prasad Ajinkya1 Comment

Dear Internet Surfer, I have sinned.

Ever since I have found about HTML forms and Emailing systems, I have been lurking around in web-pages awaiting to spring that form on you
When I found about javascript and the onLoad event, I welcome you to my pages and bidded for my time. The time to spring my multi-inputted trap!
jQuery added to my arsenal of timed web-pages and put some smarts in my traps. My traps started looking good and how!
CSS helped me to create the singing sirens, beckoning you to click on my lovely form elements
Smart written form elements and squeeze pages made me more credible to you
Auto-responders helped me to have an active dialogue with you … making you think that I actually care to have a conversation
After well timed campaigns when you swiped your credit card and transferred your hard(ly) earned money to my account, I can only do but thank you for your efforts

In case, if you can find it in your heart to forgive me, then please forget the money that you paid to me and consider this as a practical lesson learnt!