Articles

• Vanity Metrics: What They Are and Why You Should Avoid Them

  Vanity metrics are metrics that make you look good to others, but do not help you understand your own performance in a way that informs future strategies. They are often easy to measure and manipulate, but they do not indicate any real return on investment or customer behavior. Examples of vanity metrics include website traffic, social media followers, email subscribers, and video views.

  Posted 8 March 2024 · Author Prasad Ajinkya

• Getting started with R

  How to get started with R on your own!

  Posted 19 March 2021 · Author Prasad Ajinkya

• Building your Custom Connector on Google Data Studio

  Posted 29 August 2020 · Author Prasad Ajinkya

• Data, Reporting and doing what’s right

  Are we as analysts and agencies reporting the data that our client organizations need correctly?

  Posted 19 June 2019 · Author Prasad Ajinkya

• Data the new Oil

  The reason why EU is taking such a harsh stance with GDPR is a bit more clear. Where is the call for privacy and better data sharing protocols?

  Posted 15 June 2019 · Author Prasad Ajinkya

• 🎯 Why You Need to Stop Tracking These 5 Metrics

  Posted 14 December 2018 · Author Prasad Ajinkya

• More information about Samara Oblast

  Doing some more research on Samara Oblast web traffic spam exploit.

  Posted 27 March 2018 · Author Prasad Ajinkya

• 2018, the year of numbers

  Posted 10 January 2018 · Author Prasad Ajinkya

• Using Intelligence reports in Google Analytics

  Posted 7 December 2017 · Author Prasad Ajinkya

• Shiny tools don’t make a purpose

  Setting up new tooling or buying new tools for a purpose doesn’t help you realize that purpose.

  Posted 10 November 2017 · Author Prasad Ajinkya