13 Llama Studio began as a full-service agency accepting all projects — websites, logos, app development, product incubation. While that kept the business active, it diverted focus from what I actually care about: working with numbers and analytics.
Saying No
During 2017 I intentionally declined work unrelated to data analysis. This strict filtering caused significant organisational downsizing. It also prompted important consolidation and made the connection between business success and human relationships much more visible.
Swami Vivekananda: “Take up one idea. Make that one idea your life — think of it, dream of it, live on that idea.”
The Realisation
Rather than simply rejecting diverse opportunities, I realised I should apply analytical expertise across all projects to generate measurable value — whether in product development or marketing. The problem was not the variety of work. It was the absence of a consistent analytical lens applied to all of it.
2018 is the year to implement this properly. Data-driven decision-making across everything.