This blog has accumulated steady readership over seven or eight years, which gives me a useful vantage point on how blogging monetisation has transformed — particularly with mobile becoming the dominant consumption device.
Mobile and Publishers
Mobile dominance has fundamentally shifted how platforms control publisher content. Users discover content through search engines and social networks while on the move. For publishers operating in regions with limited data infrastructure — like India — this creates significant challenges around page load times.
AMP Implementation
Despite reservations about platforms dictating content formats, I implemented AMP on this blog. I had written about the pressures publishers face to adopt platform requirements and was not enthusiastic about it. But the performance data was hard to ignore.
Following AMP implementation, I observed traffic metrics that were difficult to reconcile between different measurement tools. The discrepancies were frustrating.
AMP Ads
The introduction of Google AdSense Auto Ads for AMP produced unexpected results. The number of impressions jumped to roughly twice the desktop numbers. But significant discrepancies between AdSense and Analytics data emerged, suggesting tracking implementation issues that I could not fully resolve.
The overall AMP strategy remains genuinely uncertain. I will keep monitoring and see where it leads.