OLX is not only Badi Badi Baatein

If you have missed out on the Badi Badi Baatein ad which has been running on the television for quite some time now, do check it out. I am embedding the ad below as well (I love the melody and the jingle … not to mention that sometimes I do identify with the procrastination tendencies ...

Start-up? Head to Bangalore

If you are forming a start-up or planning to start one, then Bangalore is one of the best places where you can set this up. A simple search for jobs in bangalore will give you a huge listing of career opportunities in this city. Bangalore is definitely a contender for being the Silicon Valley of ...

Don’t hire dogs 6

Don’t hire dogs
Dog’s are a man’s best friend. They are considered as faithful, loyal and will always be there to lift you up. A dog will fetch things for you and do silly tricks such as sit, roll over, etc. In different companies, there is one such breed of employees. Don’t get me wrong, I am not ...

Will you advertise with this site? 2

Will you advertise with this site?
I was checking on my list of target keywords on Google for both SEO and SEM, when I chanced upon “CFA Hyderabad” where we are doing good on both the paid rankings as well as the organic rankings. When I was checking the ad, I noticed that one of the ads was by olx (in ...

Clone Wars

First came Best Buy. People were happy, they got good deals, saved some money. Good … but meh! Perhaps their launch was before time. Avante Garde. Then came Groupon. A multi-billion dollar valuation, e-commerce 2.0 buzz, social media tongues wagging about. It was the next big thing since the Internet. I guess over a period ...

Indian Services: A bleak future

With the Indian economy shifting from an agrarian focus to a service-based industry, a lot of foreign investors are attracted to the nation. However, the sustainability of this is under question. As service experiences from bad to worse and consumers are crying bloody murder in the courts, how will the Great Indian Dream be achieved? ...

Job is War!! 9

At a friend’s wedding, I heard about this new approach to one’s job. The man was talking that his employee’s are peace time soldiers, “eh?!?” I went. The idea is that many employees approach their job in a fashion like peace time soldiers … they assemble in formations, they do their drills, they salute to ...

Learnings from start-ups 5

Learnings from start-ups
During my brief stint with eYantra, our foundation team did some cool stuff. We also made more than our fair share of blunders. I am just putting it down in one place, so that oth ers can benefit from our experience. On reflecting back, I am glad this happened because it was an eye opener ...

Do you want a free t-shirt? 1

Do you want a free t-shirt?
A classmate of mine has jumped and launched his enterprise with some of his friends. MyZingo is in the e-commerce space, and has launched their first online B2C initiative known as buytheprice.com. As part of their launch, they are planning to give out free t-shirts to the prime registrants. So if you do want a ...

Social Media

Yesterday, I attended Startup Saturday … the theme was Social Media and how it can be leveraged by start-ups effectively. Some of my key learning - Online marketing does not replace offline marketing efforts, and vice versa. If you are planning a huge effort in one media, do not ignore the other The best way ...