Gartner Hype Cycle 2015

I have been following the Hype Cycle reports that Gartner publishes for quite some time (since 2008, if I remember correctly). There are multiple applications of the Hype Cycle, and for these reasons I keep myself updated whenever a new report is published.

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Using Google Analytics to Power your Content Marketing Efforts

Three Google Analytics reports which will rock your Content Marketing efforts. Use these reports to check if your content marketing is working for you.

Almost all blogs / content based websites use some format of web analytics or the other. This post is for those folks who are running content focused sites and need cues from Google Analytics data on what to write.

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Path to Scale

Every entrepreneur dreams of creating something scalable. Leaving behind a legacy which people look back in wonder and say … how did they achieve this.

What do we mean by Scale?

Scale could mean multiple things for different people. The CFO would look at scale and say more profits, the Head BD would say more clients, the Head Sales would say more revenues, the Founder would say more valuation, the HR would say more people!

At 13 Llama Studio, when we started the firm, it was just three people and we literally started in a garage. For us scale means all those terms combined, and in the past two years we have trebled our team, our sales and our clients.

I would not say that we have scaled up so far. In the past two years, we have faced a fair bit of challenges. I am pretty certain that most start-ups go through this issues, and only the ones who are able to solve these are able to become larger entities.

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Internet Marketing and Your Business

If you own a business, you may or may not know a lot about internet marketing. Internet marketing is an extremely important part of growing your business these days, yet too many business owners don’t realise how important. They think that by handing out a few business cards, they can grow their business and make more money. I’m afraid not! Read on to learn more about internet marketing and your business!

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Gartner Magic Quadrant of Cloud Storage Services

I remember my early childhood when the first PC I ever owned was delivered to my house. It was a secondhand XT 8088, a very simple CPU architecture (I studied this during my engineering days later). The machine did not have a hard-disk. It had a 640 kB RAM storage which was used for the OS and any other programs that I wanted to run (mostly games).

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Net Neutrality or Why I have picked up Tor

The recent Net Neutrality debate has me scared.

The very notion that the internet (which has always been considered as a free medium) needs to be regulated and controlled by a select few gives me the creeps.

India has been always pro for regulation, and this has resulted in fewer scams, but take the Telecom bandwidth licensing issues for e.g. The whole reason why telecom companies are crying out murder against OTT (read the internet) services is this.

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Life without Google – Gives me the heebie jeebies!

For all the awesome things that Google does, there are always concerns about privacy, data sharing and access to insane personal information. So much so that there is an interesting site out there in the blue nothing – One Day without Google.

This got me thinking. As a collective, we criticize the Search Giant so much, but if it were not for Google, what would we be doing now?

How would life be without Google?

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