Navigating through the Digital Matrix

Gartner Digital Marketing Map

This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.

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Why you should not play with a live WP site

I do most of my experiments on this blog. Whereas most of the experiments are on content and digital marketing, some tend to be technical.

Yesterday, I was trying out the exceptional Pods framework on my blog. In my haste to try out Pods, I skipped setting up a locally hosted WordPress stack and opted to install it on this blog instead.

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My first Ionic App

The couple of Phonegap apps that I worked on, things were too messed up.

  1. Is it Phonegap or is it Cordova?
  2. Do I build locally or do I used Phonegap Build?
  3. Using jQuery Mobile, which event happens first – device ready or jquery ready?
  4. Why is this too slow?

There were times, when I felt that I had absolutely no control on the app. This is where my frustrations with Phonegap started growing … not to mention the insane compile complications.

Enter Ionic

This is where I first learn about the Cordova project and how there are multiple spin-offs of that. Phonegap being just one of those … I always assumed that PG and Cordova were synonyms. Guess not.

To start with Ionic, the getting started guide to Ionic is a pretty decent place to start. Keep in mind though that it’s best that you go through some basic Angular tutorials before you dive into Ionic.

Enter Angular

The thing about javascript based apps is that you need a javascript library to run the app on. You could arguably use native JS methods and create your own bespoke app.

But that’s not really a wise choice (unless you are a freaky javascript ninja). I don’t know about you, but I for certain am not. Let me at those libraries!

This is where jqm or angular really matter. My experience with jqm was pretty bad and although I am liking angular, things seem far more in my control.

Gartner Hype Cycle 2015

I have been following the Hype Cycle reports that Gartner publishes for quite some time (since 2008, if I remember correctly). There are multiple applications of the Hype Cycle, and for these reasons I keep myself updated whenever a new report is published.

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Using Google Analytics to Power your Content Marketing Efforts

Almost all blogs / content based websites use some format of web analytics or the other. This post is for those folks who are running content focused sites and need cues from Google Analytics data on what to write.

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Path to Scale

Every entrepreneur dreams of creating something scalable. Leaving behind a legacy which people look back in wonder and say … how did they achieve this.

What do we mean by Scale?

Scale could mean multiple things for different people. The CFO would look at scale and say more profits, the Head BD would say more clients, the Head Sales would say more revenues, the Founder would say more valuation, the HR would say more people!

At 13 Llama Studio, when we started the firm, it was just three people and we literally started in a garage. For us scale means all those terms combined, and in the past two years we have trebled our team, our sales and our clients.

I would not say that we have scaled up so far. In the past two years, we have faced a fair bit of challenges. I am pretty certain that most start-ups go through this issues, and only the ones who are able to solve these are able to become larger entities.

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