Category: Technology

Anything related to technology goes here

Just Completed the Google Analytics Platform Principles

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  Google launched one more basic course for anyone who wants to roll up their sleeves and get into analytics. If you want to become an awesome data driven developer/growth hacker, then I would strongly recommend this course. It really opens up your eyes to using the platform not only for web analytics but also as a data storage and...

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Google Analytics launches one more course

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  Google Analytics blog came out with a brilliant new post which every marketer should read. This at the same time when they launched their new course and a shiny new infographic to go alongside. I have included the infographic on this blog, however do follow the link, it should convince you to sign-up for this course. For students or...

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Rise of Social Media in E-commerce

If you have an e-commerce start-up and are just starting your marketing outreach program, then this is a great infographic which can be of help. Social Media can be used by organizations for ATL activities such as branding and for BTL activities such as promotions. The visual and witty element inherent in social media helps brands to sell well. The...

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Food for Thought: Part Three

Desperately trying to keep this series to a one a month affair, so that my blog does not look like a link farm … eep! I am even afraid to type that … but I have to say this .. I don’t want my blog to end up being a link farm. There I said it!! Having said that, there...

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Gartner Hype Cycle for Emerging Technologies

Every technology that is embraced by the world goes through a process of adoption. Gartner instituted this as the hype cycle. What is the Hype Cycle? The hype cycle talks about how any technology goes through the process of being talked about, being heralded, being written off and finally being adopted in mainstream businesses. The graph you see above you...

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Food for Thought: Series II

I had shared some noteworthy articles last month and decided that it’s a good habit to keep up. Search: Not Provided: What Remains, Keyword Data Options, the Future What happens to SEO efforts and Digital marketing when one of your major chunks (organic keyword level data) is not available. Avinash Kaushik gives advice on how to go about working with...

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With Foodpanda Good Food is a click away!

I have always believed that a person can live off the internet. With virtual offices and office-less organizations being a reality now, one can operate perfectly without leaving their house. Having said that, ordering food online was not being done so well in India … yes there are many people who are trying to do this for quite some time...

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