Taking a look at Jetpack Stats

Let me state upfront that I love Google Analytics. I use it at work in 13 Llama Interactive to measure the effectiveness of the campaigns that my team runs.

That being said, I will try and not be too biased about comparing Jetpack Stats to Google Analytics. As a marketer, the way I look at an analytics package is from an ability to extract a fair amount of data.

However, Jetpack Stats is on top of WordPress and available to all WordPress based sites which are connected to the WordPress.com site. This makes Jetpack Stats primary user base as bloggers.

Let’s see what Jetpack Stats has to offer.

The wp-admin Dashboard Integration

Jetpack Stats puts a nice pretty looking graph on the wp-admin Dashboard. This is how it looks like for my site –

Jetpack-Stats-on-wp-admin-Dashboard

Now, this is fairly similar to the Audience Overview you get when you check out Google Analytics.

Google-Analytics-Dashboard

Straight off the bat, I prefer Jetpack Stats overview as opposed to the one given by Google Analytics. Jetpack Stats also provides me with how my posts have performed this day, this report would be available in GA witin the Behavior section, the Site Content report.

The Top Searches that you see in the screenshot would have been helpful had it been accurate. Unfortunately, Google accounts for the majority of organic traffic on my site, and most of that traffic is encrypted. Thus, these keywords that you see (really, I rank for ‘big ass girl dunes’) are not a complete set!

Jetpack Stats does not talk to Google Webmaster Tools, which now is the only source of this keyword data.

Jetpack Stats Posting Activity

One awesome feature about Jetpack Stats is the posting activity screen –

Jetpack-Posting_Activity

This data is shown with a correlation of average traffic per day as well as traffic per month. You could always get this data in Google Analytics (here is a useful post I had written some time back – Google Analytics for Content Marketers).

It’s just this kind of insights that makes me keep Jetpack around for my measurement requirements.

Jetpack Stats vs Google Analytics

Jetpack Stats is a very lightweight tool and it would be useful for a simple blog. However the minute we enter the realm of finding user engagement and performance marketing, Jetpack simply does not have those features yet.

This is where Google Analytics shines through with its Event tracking.

Having said that, Jetpack Stats is an apt solution for a user who is more focused on the publishing process.

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The tragedy behind Indian IT Services

Understanding Indian IT Companies (TCS, Infosys, Wipro, HCL Tech, TechM)

via Understanding Indian IT Companies (TCS, Infosys, Wipro, HCL Tech, TechM) —

An excellent infographic of the top IT/ITES providers in the country.

The bulk of the revenue comes from abroad, and this seems to be a problem. As technology keeps getting more simpler and easier to adopt, the reason to outsource the contract to another country will keep going down.

Combine this with the recent spate of visa issues, and you have one impending slump in the near future.

Google, GoDaddy and the HTTPS Conundrum

I like to stay active on this blog, and I love the constant tinkering on WordPress (right from identifying which plugins to install to customizing the theme).

This is one of the main reasons I am able to blog on a regularish basis. Obviously, since it’s a content driven site, the bulk of my traffic comes from Google Search.

So what’s wrong with that

The over dependence on organic search means for the blog to have more visitors, user engagement and comments – I have to try and follow the diktats of the market leader in Search. That’s Google.

I am a fan of most of Google’s work. However, the kind of hold they have on the search market means that publishers who want to be found on search have to work towards being search friendly. Google is all about Do No Evil, and I respect them for that. However, with the recent HTTPS update to their search algorithm, small time publishers are forced to relook at their hosting solutions.

GoDaddy and shared hosting

My site doesn’t get a lot of traffic, 2k-3k visitors a month. For that kind of traffic, a shared hosting plan is perfect. I have been using GoDaddy for quite some time now. Primarily, because most of my domains are within this account.

For the past 8 years or so, I have been using this account, I cannot complain about the service. I know it’s a shared hosting, and it has managed to meet my expectations.

Until now.

GoDaddy and HTTPS

The hosting plan I have is a simple plan and it does not support me having to install a custom SSL certificate. So much so that, even if I wanted to purchase a certificate from GoDaddy – I am not able to do so. Perhaps its a glitch in their interface.

I could get a Lets Encrypt certificate, and that’s what I have done for the 13 Llama Interactive site and for Harshaja’s blog. The problem with this approach is that both these sites are hosted on a DO instance. Where I can easily control the installation of the SSL certificate.

There is no simple option for doing that. GoDaddy support is of no use, and that leads me to a dead end.

Cloudflare can help

This is where a reverse proxy like Cloudflare helped. Atleast all the requests that are going to the site can be sent to an HTTPS version of the site. The lookup itself is done via Cloudflare and I have updated the website settings in my WordPress to serve from the HTTPS endpoint.

However, this kind of kills the wp-admin section. Thankfully through the REST API and Jetpack’s connection to WordPress.com I can still manage to post content.

So what can a publisher do?

At this juncture, I could simply shift my hosting and be done with it. It’s the easiest option. However, what about all those publishers out there who may not have such an option available to them.

There has to be a simpler solution to this mess.

Aside

Correlation is not causation

Porn companies know their audience well. So they were braced when, on Friday 3rd March 2017, their traffic began to nosedive. That weekend, Nintendo released its new Switch console, a highly-anticipated event in the gaming world. Hundreds of thousands of people worldwide had pre-ordered the Switch to arrive that day, and by the end of…

via A major porn site’s traffic sank the weekend Nintendo released its new console — Quartz

This article, the infographic it talks about and the implied causation is precisely why people need to understand and practice better data interpretation.

I’d assume that such a trend happens when any new retail brand launch happens. It’s not just Nintendo who would cause such ripples, but any other retail brand.

Logan and Wolverine

When the first X-Men released, it was more than 17 years back. It was not a major role since there were other heavy hitters in the movie as well.

Wolverine_from_X-men_2000

Hugh Jackman as Wolverine

The character was rough around the edges and it always had a lone ranger kind of aura with it.

The one word description for this character has always been bad-ass.

The movie series is excellent at doing some base level course corrections – one of those being the horrible yellow spandex suits that Jackman never got to wear.

X-Men fans loved the first, and then Hugh Jackman became a regular feature in all the other movies. So much so that despite of the other X-Men being introduced (Nightcrawler, Iceman, Colossus, Gambit, etc) the one character that everyone yearned to see time and again was the Wolverine.

The Wolverine does not have an issue with aging, in fact that’s his mutant power, however, the creators of the series and the movie series knew that the character would have to be killed. This is where the adamantium that’s in his body came useful.

** Spoiler Alert **

Logan the movie is created in order to phase out Hugh Jackman as the Wolverine and bring in his daughter. The young and feral Dafne Keen.

In this movie, Logan is shown as a tired Wolverine who is slowly dying because of the adamantium in his body. We also have an Alzheimer ridden Professor X who bids adieu to the series as well.

Fans of the series will realize that Professor X is the only character in the movie series to have been killed twice on screen (thanks to the Days of Past storyline).

I won’t get into the plot any deeper. This movie is one of the most grittiest and goriest X-Men movies to be every released. Some of the signature movies of X-Men feature slick moves and awesome super powers … Logan and Wolverine are the two movies where there is a fair amount of gritty hand-to-hand fighting. If you want to see how those blades are put to use, then you definitely need to see this one!

After 17 years of hit movies, Hugh Jackman gets to hang the Wolverine claws at the back of his den and relax.

Aside

Owning a Car or taking an Uber

Travis Kalanick, founder and CEO of Uber, built his cab-hailing startup with one ambitious goal: to stop people from buying cars. And while his ultimate goal could well be achieved globally, India would remain an exception. New research by Swiss investment bank UBS says that ride-on-demand (RoD) apps won’t stop Indians from buying their own…

via The simple reason why Uber and Ola can’t deter Indians from owning cars — Quartz

The investment bank UBS research might be saying that Indians still want a car, however, I still prefer taking an Uber ride over driving. Here’s why –

  • I can sit and read while the car is happily en route to my destination. Taking calls and thinking through things is a breeze.
  • Labor as well as Time & Material are saved
  • Dependency on cash is more or less removed. After demonetization, I have reduced my cash dependency completely, and I am loving it.
  • Whereas, its great to have a car and a driver handy to do on random jaunts like drop the kids to school, go for shopping, et al … however, an on the spot Uber is almost as good

Indians would treat the car as a status symbol, perhaps in the interiors they still do – however, with parking space coming at a premium (last I checked, a parking space in Nariman point as expensive as a 15 Lakh INR) taking an Uber is just more convenient.

यथा प्रजा तथा राजा?

Indians who considered Trump’s America a safe haven are in for a nasty wake up call. Like Muslims and Jews, Indians are not immune to racist attacks. On Thursday, a Kansas man open fired at a bar in the city of Olathe, killing 32-year-old Srinivas Kuchibhotla and injuring his colleague, 32-year-old Alok Madasani. Both men…

via Indians around the world are realizing the harsh reality of Trump’s “America First” policies — Quartz

This post is why people should learn to correctly attribute effects to the right cause. The way in which the article is attributing racism in the United States to Donald Trump is not fair. The article is glossing over the fact that there is racism in the country and most white citizens cannot identify the origin of a colored citizen based on his skin color.

Worse, the issue that needs to be discussed is gun control laws and not Trump.

On an off note – I have been using WordPress reader in the last couple of days and am liking the share mechanic that they have.