Hours Spent Reading Around the World

Hours Spent Reading Around the World

I have been reading a lot these days, especially after sign-up for the 40 Book a Year challenge on GoodReads.

I should be done by the month of September and am looking to hitting 50 books this year. Thats almost a book a week, and I could not be happier.

This infographic also speaks volumes, I thought the Swedes are more voracious readers, but, looks like times are changing.

Game of Thrones in Diablo III!

With Game of Thrones Season 6 out at pretty much the same time Diablo III Seasion VI is released, I have been following both of them.

That pretty much means that I have been reading up on lore for both the game and the series. So, it came as a pleasant surprise when I saw a reference to Gregory Clegane from Game of Thrones in Diablo.

Continue reading Game of Thrones in Diablo III!

Bilkul Pakka ads by Flipkart are brilliant

India has the second largest online population (at 354 million), beating that of the United States (at 266 million). We are still miles to go from China’s 650 million.

However, with the largest population based in the world, and with the highest rate of Internet penetration in the developing countries, India is seen by many online businesses as the geography to target.

There are the naysayers and folks who debunk the entire populace as freebie seekers and saying that thirld world economies are not there yet. However, when it comes to e-commerce, India clearly has shown great traction.

Continue reading Bilkul Pakka ads by Flipkart are brilliant

Responsibility and Liberty in Advertisements

Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network.

This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t know who, then Google this). So now, apart from claiming a lifetime of free telephone bills (I don’t know how many people did attempt the Airtel 4G Challenge), the new set of advertisements talk about how broad and wide the reach is of the Airtel 4G network.

Continue reading Responsibility and Liberty in Advertisements