Tag: Web

You know you are in 2008 when …

Prasad Ajinkya5 Comments
  1. You accidentally enter your password on the microwave.
  2. You haven’t played Solitaire with real cards in years.
  3. You have a list of 15 phone numbers to reach your family of 3.
  4. You e-mail the person who works at the desk next to you.
  5. Your reason for not staying in touch with friends and family is that they don’t have e-mail addresses.
  6. You pull up in your own driveway and use your cell phone to see if anyone is home to help you carry in the groceries.
  7. Every commercial on television has a web site at the bottom of the screen.
  8. Leaving the house without your cell phone, which you didn’t have the first 20 or 30 (or 60) years of your life, is now a cause for panic and you turn around to go and get it.
  9. You get up in the morning and go online before getting your coffee.
  10. You start tilting your head sideways to smile. : )
  11. You’re reading this and nodding and laughing.
  12. Even worse, you know exactly to whom you are going to forward this message.
  13. You are too busy to notice there was no #9 on this list.
  14. You actually scrolled back up to check that there wasn’t#9 on this list
  15. You desperately want to post this somewhere, on a blog or a tweet perhaps!!

I know, its a little bit old and a forward, but couldn’t help it.

Book in your emails

Prasad Ajinkya2 Comments

Books I am reading right now –

  1. 3 mistakes of my life – Chetan Bhagat
  2. Sybil – Flora Rheta Schreiber
  3. Adrian Mole: The Cappucino years – Sue Townsend
  4. Pride and Prejudice – Jane Austen
  5. Wessex Poems and Other verses – Thomas Hardy

The last two of these books I am reading via email!! In one of my feeds, I came across this new service DailyLit which sends you a small section of your chosen book a day. Its upto you when you want to read it.

The perfect service those busy people who do not get enough time on their hands to sit and read a book. How much time does it take to read an email!!

Go check your mail!!

IPE taking on Ibibo!

Prasad Ajinkya4 Comments

I was just checking out the alexa rankings of this new site I read about in Deccan Chronicle (yeah! sometimes I do read newspapers … no, I actually dont!!). Its apparently the firstIndian pr0n toon star (the IPE in the title stands for Indian Porn Empire)!! Her name is Savita Bhabhi, and the site is a daily comic strip of her shall we say “exploits”.

I compared the pageviews of savitabhabhi dot com to ibibo dot com (no links, I do not wish to link myself to these sites), and lo behold! check out for yourself …

sbib-1

Just an interesting piece of stats and comparison, if nothing else. But, isnt it interesting to note that the same time the traffic stats on ibibo went down, those on savitabhabhi went up.

Sidenote – What do you think would be ibibo’s target market?

PS – This post in no ways is an attempt to offend any of the owners of the sites mentioned.

Ringo goes down the drain

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Got this mail today. Another one bites the dust!! I think its good for social networking as a phenomenon that the redundant networks are consolidating.

May 31, 2008

Dear Ringo member,
After much consideration we have decided to end the Ringo service.
As of June 30, 2008 the Ringo service is ending and you will no longer have access to your Ringo account.

How do I get my photos?
We created a new feature that will allow you to download your photos to your computer. Click here to download your photos.

You may also order a CD of your photos. Just sign in to your Ringo account, click on the “You” tab, click” Order prints” and then “Photo Disks”.

How do I get my videos?
Videos uploaded to Ringo were hosted for us by a partner. This partner has decided to end this service and after June 30 videos uploaded to Ringo will no longer be available.

Thank you for being part of the Ringo community.
The Ringo Team

Server outages

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With the recent outages of the online service Twitter. Many have started asking the question, how good is a service really without the people who drive that service?

And another thought that comes to mind is – have they done that great a work if that service goes down without them? When do you call your work complete … when it is sustainable without you or when its completely and utterly dependent on you.

Thoughts welcome.

7C Model

Prasad Ajinkya4 Comments

When I was doing my PGDM at IIM-I, I had taken one course known as IT Enabled Marketing (ITEM). The crux of that course was a simple model known as the 7C model. The point I am rekindling this knowledge is because I aim to use it in real life business for a change. The theory that was taught two years back is finally going through chrysalis and culminating (in what I hope) to reality. Any web portal should have as many of the 7C’s as possible, they would be –

  1. Context
  2. Content
  3. Community
  4. Customization
  5. Communication
  6. Connection
  7. Commerce

The latest web portal that I was working on had just 4C’s … we are currently working on the 5th one. Will keep you posted on this.

Indian SEO

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We are in the process of releasing a website targeting SME’s. The portal is aimed at collecting orders from enterprises for customized corporate merchandise. You select the product, you upload your design, you put in your logo, we will deliver the product to you.

As part of our online marketing plan, we decided to go hire on search engine optimizer. This entire process of hiring an SEO was certainly an eye-opener. To understand this, you have to be an Indian … the way an Indian thinks is slightly different. The exact term I am referring to is jugaad … this very characteristic of an Indian to get things done … by hook or by crook.

So, how do you increase the page ranking of your website the jugaad way? Simple, you become a link-whore, or a forum spammer, or someone who keeps on flooding the open directories of the web.

What happened to the fine art of online PR? Is it alive or do I have to hire on these? Somehow it does not feel right. What will happen later on when the Semantic web revolution begins?

As I edit this piece after 5 years, it’s good to know that I was right (hah!! high-five former self!). There was a spam comment lying on this very post which I have deleted, and we are very much in the midst of semantic and structured SEO.

Online PR these days has become a paid service very akin (and oft confused) to/with SEO.