Business Technology

7C Model

When I was doing my PGDM at IIM-I, I had taken one course known as IT Enabled Marketing (ITEM). The crux of that course was a simple model known as the 7C model. The point I am rekindling this knowledge is because I aim to use it in real life business for a change. The theory that was taught two years back is finally going through chrysalis and culminating (in what I hope) to reality. Any web portal should have as many of the 7C’s as possible, they would be –

  1. Context
  2. Content
  3. Community
  4. Customization
  5. Communication
  6. Connection
  7. Commerce

The latest web portal that I was working on had just 4C’s … we are currently working on the 5th one. Will keep you posted on this.

By Prasad Ajinkya

Prasad Ajinkya is the Big Fat Geek and often he spends his time working on the WordPress or Google eco-system. He loves to solve business problems with technology.

4 replies on “7C Model”

Nothing funny about it. Its a Toyota Way principle. Every time there is a symptom, ask “Why” at least 5 times. The first cause normally leads to a bandage solution rather than a long term solution.

Ohhh!! the 5 Whys!!! Shucks, effectively you are looking at an angle 4 times deeper than you normally would :-)

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.