Food for Thought: Series II

I had shared some noteworthy articles last month and decided that it’s a good habit to keep up.

Search: Not Provided: What Remains, Keyword Data Options, the Future

What happens to SEO efforts and Digital marketing when one of your major chunks (organic keyword level data) is not available. Avinash Kaushik gives advice on how to go about working with keyword data and why Google started encrypting organic traffic.

This is a far better approach than simply bitching about Google and hatching conspiracy theories of Adwords trying to maximize their revenues!!

Google+ Guide for Small Businesses

A detailed and step by step guide for Small Businesses to develop their presence on G+. Not only is it very thoughtful, but also it provides links and answers to all the quetsions that you might get stuck. And an awesome UI to boot as well!!

Disillusioned with Facebook? Here’s a way forward

It’s easy to dismiss Facebook as a time sink and a negative ROI generator. I did that. However as time went by, I realized that maintaining a presence on social networks is almost a health factor these days. Darren Rowse of ProBlogger walks us through some of the more important things to keep in mind as you go about trying to rustle up a community on Facebook. All the Social Media Managers out there, you HAVE TO read this.

How to track online RoI of offline marketing

This post is quite close to my heart. It is about measuring the Return on Investment (RoI) of Offline advertising. Traditionally to calculate the RoI, brands would use agencies which specialized in marketing surveys. However, with the boom of Indian e-commerce and the influx of venture capital, most of the online mediums have started offline advertising as well. How does the digital marketing manager of such a firm tackle the RoI calculation? Here is a basic explaination of how you go about Trackign RoI of Offline advertising.

What is Life?

What is Life? is based on a series of lectures delivered at the Dublin Institute for Advanced Studies by Erwin Schrodinger. This was first published more than 50 years back, and it has found its way in the blue nothing. The PDF file is a lengthy dialogue which meanders through the physical composition of a cell to the destruction of the identity of life using means such as hypnosis. I have to warn you that if you do not take lightly to abstract concepts and discussing them for the sake of discussion itself, then do not read this document. Having said that, this is Food for thought after all!

Aside

Google Plus banned my Profile

I am trying to develop a regular rapport with this Google+ since I believe that over a period of time, this will affect in a big way on how search results are displayed to users. I do not have definitive stats which indicate that a person in higher number of circles result in higher SERPs, but this is a gut feel and more on that later. Visiting Google+ and engaging on the social network is part of my daily agenda. If you are a blogger, you should try it out some time.

However, when I logged onto Google+, this is what I saw on the top of my screen

Google+ ban

So I did what any normal person would do.

I raged. Then I calmed down and tried to reason with the system as to why this could be the case. After reading through the myriad of support articles that were linked in the notifications, the only action one could do was delete all content that I had submitted and submit the profile for review.

Google Suspension

After submitting my profile and waiting for a day, the good folks at Google decided that my profile was still violating some of their policies.

As a user, it would have been great if they could clearly point that out, however much to my chagrin there has been no actionable point from Google. Big Brother wants to disable my profile and that’s the way it would stay. An automated system is a good thing, but an iron wall is bad … I cannot even question why my account was suspended … the two documents that suggest probable reasons are Google+ User Content and Conduct Policy and Name Policy.

The former suggests that I have uploaded some content which could be hate comment, spam, …. the later suggests that my name does not seem genuine. I don’t know which allegation is more disturbing. I would love to contest these allegations, but there is no committee with whom I can take this up with … there is simply a red notification about the ban.

I have always been a Google Fan-boy, perhaps I still am, but this system makes me question their approach at trying to launch a social network. If you are spurning away your active users, how do you propose to get more users to stick to your social network?