Tag: Business

The joy of achieving

Prasad Ajinkya14 Comments

achievementI have a classmate from school. The fellow was brilliant. Is infact … brilliant. After school, we joined the same junior college, and he promptly started gunning for the IITs. He cracked IITJEE the first time around, he also managed to get a decent percentage with the Maharashtra board. God knows how he managed all that, I had a tough time to mug up all the studies. Engineering was a relief, and so was normal working life … MBA was a blast for me. I lost contact with him as the years gone by. The last I had heard was a brief article in the news about him starting his own company which made RSS readers for the blind. I remember thinking like a business person, how is this going to make money!?!

Recently, out of the blue, I get a call from him. For old times sake, we decide to meet. The guy is happily chatting about his business plans and all that. I naturally assumed that he finally found a way to monetize his RSS readers. After 2 hours or so, I realized that this was something else he was talking. Apparently he had closed down his company and was now working full time as a network marketing professional. For the uninitiated, that means he will sell some company’s products directly for a commission, and the people he sells them to can do the same, whereupon all the middle men in the transaction get a decent commission. Incredulously I agreed to attend one such sales pitch … I will not name this person (you know who you are!!), and I certainly wont name the company.

I have been avoiding him ever since. How can you forego your education, your training, your ambitions, your dreams … for money? Where is the joy of achieving in that … did he not feel that when he got into IIT Bombay, Comp. Sci?? Did he not feel that when he started his own company? How do you let go of that addictive feel of achieving … for the sake of money. What a waste.

Idea – Adapting or Confusing?

Prasad Ajinkya6 Comments

abhishek-bachchan-and-idea You must have seen those ads – “What an Idea! Sirji!!” of Abhishek Bachhan and how having a generic phone number ensures that all problems due to differences in caste, sect, religion are removed. Novel way to target and position yourself to the masses indeed.

Come to the streets of Mumbai, there you see a different picture. Idea ads have celebrities declaring proudly, that they have an Idea Mumbai No., and that makes them a Mumbaikar. The niche is well defined and it does have an appeal to it. I consider myself a Mumbaikar, but would I go to the extent of getting an Idea Mumbai No. :-P. But it’s a good ad nonetheless.

So in one case, Idea is seen generalizing their service offering, whereas in the other, the same offering (viz., the phone number that you get) is a way of defining and segregating the masses. Interesting, wouldn’t you say? Kind of like Glocalisation.

Twitter uses

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I have posted earlier on Twitter as well, but this time, its for a more practical purpose. It is on how to use this web tool to market your site online, to get those readers/customers to your portal. Social media is a powerful thing, and using it to promote your product/service online at minimal cost is even better :-)

So here are a few ways you can use twitter to tweet your way to more hits.

  1. Have an RSS Feed on your site, if it is content based, eg. Crazy Engineers, put that RSS in Twitterfeed, and push out regular updates through twitter! Similar updates can then be sent to your twitter of your blog/corporate blog as well.
  2. Once you have your twitter account setup and your tweets are flowing a-go-go, then you can have your social networking accounts like Facebook, to display the same tweet.
  3. Take care not to over do the feeds, since your followers can get bugged with you. I know a few friends who have complained of me tweeting of what songs I am listening to and all that jazz, so keep a filter on those feeds.
  4. It also helps if you are tweeting every once in a while by yourself, so you get a more human face. For eg. Zappos’ CEO, Tony Hsieh is there on twitter, and he actively tweets about his daily routine. How cool is that, direct access to a firms CEO, can you be more customer-centric?
  5. Use twitter for simple market surveys, qualitative and quantitative as well. For eg. You can tweet, “What do you think is going to happen to the Indian economy?”, the answers would be more than enough to put forth a blog post. Later, you can tweet that post url, and there is a likely chance that people who participated in your twitisurvey would also read your post
  6. This latest in: Use twitter to resign!!

Try it out, give twitter a twhirl!!

We need more products

Prasad Ajinkya3 Comments

image

With the changes in the US economy, India is feeling the ripple effects pretty early on. Even before the financial giants announced to the world that they are either wrapping up or being taken over, the Indian IT sector knew that times were going to be hard. Layoffs are bound to follow. The dotcom bust 2.0 is here :-). I had earlier written about this on my previous blog. A senior management professional at TechMahindra had predicted this as early as August 2006.

If you see the graph above, the dependence of the Indian economy lies largely with the Service sector, and that dependence has been growing constantly over the past years. We had the green revolution to bolster our agricultural sector, over the past decade, we have seen the IT revolution, that has significantly bolstered our services contribution to the GDP. I know this is obvious to most of you … but did we all see it coming? And if we did see it coming, then how come none of us sat up and took action.

Would we now try to start a belated industrial revolution, giving more priority for a product-based economy instead of a service-based economy? Can we see the contribution of Indian industry to our nation’s GDP increase? Or will our aam aadmi continue giving service to the firangs, depending on derived demand to earn his daily bread.

Gearing for the future

Prasad Ajinkya6 Comments

Are we gambling too much on the Knowledge Industry? Manmohan Singh recently announced that the eleventh five year plan would be centered around increasing the infrastructure (read institutes) for a knowledge based industry. That translates into more IITs and more IIMs with the generic mix of IISCs and IIITs thrown in as well. Effectively graduation and post graduation are been given more focus here, aimed at churning out more skilled labour and management students for corporates to come to the nation and setup bases; cost effective and efficient.

But, is this not increasing our dependence on the IT sector? Whenever the INR rises against the USD, the Indian IT sector plummets by a few percent … its obvious, direct PAT is taking a hit here, for the entire industry. Stocks of all the big IT companies see a dip. When the Rupee saw a 17-month low, the IT sector saw a cumulative 0.86% rise, the big firms’ stock rose by as high as 2%. So whenever I want my INR goes down, my IT sector does well … meaning more business … meaning more exports … meaning more employment … meaning higher cumulative disposable incomes … meaning higher GDP … meaning economic development … meaning more imports (assumption here, but generally higher disposable incomes lead to higher imports – correct me if I am wrong) … meaning INR rises back. Would it be not great if the finance minister could use other industries for balancing the economy?

Politics v/s Economic Development

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I just read this, only in Bengal can this happen … maybe in Kerala as well. But at least the South Indian states have realized that reform can only be ushered in through economic development of the state.

If it is good for the country, does that justify sacrificing the lifestyles of a small segment of the populace? Logically speaking, I would say yes, but as the marathi saying goes – jyachi jalte tyalach kalte. Sometimes the ruler does have to make hard decisions, and those are the times when the opposition party is waiting for … to make a big hue and cry for garnering more votes.

Ughhh! What a mess … It really is surprising that how governments get anything done.

Facebook or Orkut?

Prasad Ajinkya5 Comments

social

I was mulling over Alexa this weekend, when I decided to compare the web traffics of the three networking sites; facebook, myspace and orkut. The annual traffic graph revealed an interesting picture I must say. The myspace traffic is more or less constant with its brief set of fluctuations, Fox Interactive Media should be a happy puppy. Their market share has remained solid,whew!!

But look at orkut and facebook, facebook (in red) has been steadily growing from milestone to milestone, and recently was crowned as the top social network site on the blue nothing (that’s the internet). The sudden spurt you see in all the curves, I think its the announcement of Facebook, when they announced their predator safegaurds. Remember that time in May, when a youth in India was kidnapped by some strangers through orkut? Well, could that explain the sudden dip in orkut traffic?

Strangely, during that time, orkut went the facebook way by having a few orkut apps, could this culture shift have thrown more traffic towards facebook?

I know a lot of people have not put too much thought into social communities, et al, but community management and monetization of the same is the only revenue models for both orkut and facebook. I wonder whether the orkut product manager is breaking a sweat on this? Incidentally, the orkut development and engineering team has shifted entirely to Brazil, where it is the no. 1 social networking site.

Addendum

I don’t know how he came across this blog, but Gaurav Dua gave a very logical explanation for the sudden dip in the traffic. If you see the Orkut url, then for Indian users it is nowadays orkut.co.in, same for Brazil, hence the traffic figures have dropped to 33% (approx.). I feel like such a dunderhead :-)