Posts tagged tech

Google Search Update

Apr23
2012 2 Comments Written by Prasad

I had earlier posted about a starters guide to SEO. Back then my understanding of this was also developing and the only way I could add to my understanding of the subject was via experiments … that I carried out on this blog, and also at work.

Finally, we did arrive at a scalable solution. A solution for SEO which could easily be replicated and scaled for almost all my target keywords. Out of a target 5000+ keywords, we managed to get in the top 10 for a decent 3000 of them, and would have proceeded to touch base upon all of them as well (do remind me to release this as well!)

Had it not been for the upcoming Google, I would have went ahead with the plan. However, the new update effectively means that all black hat SEO tactics (which the Indian SEO industry is famous for) will be negatively penalized. So throw your keyword stuffing, badly written English to match your keywords, slightly different versions to match the keyword variants, and link submissions out of the best practices window.

I wonder what would be the extent of the penalty levied by the new algorithm on sites which are already way ahead on their link submissions. Getting those links off the 1000 or so directories is going to be tough!!

Here’s a parting thought, that Google Search is embedded in so many Digital Strategist’s plans, that people are not even considering to optimize their pages for other search engines (such as Bing). Isn’t it great how being a market leader can impact an entire industry?

Note to Self – Learn about Bing optimization and work on generating search traffic from Bing.

Posted in business, work - Tagged , , , , ,

CRM is the new website

Dec27
2011 5 Comments Written by Prasad

http Back in 2000, the dot com market in India was booming. Every company who wanted to have it’s presence online was scrambling to find domain names, hosting, email solutions, etc. Companies such as Net4India sprung up and came up with offerings with ridiculous prices (some of these offerings still exist to date!). Executives bought these websites thinking that somehow building a website would translate into revenues. In fact even today, the average “Indian IT company” continues to dole out development costs of websites propelled by content management systems (CMS) to be around 5-6 lakhs. If you are lucky, then that figure can go as high as 14-15 lakhs :-) !!

What was the mistake then?

The single minded assumption that building a website will translate into revenues.

I still see folks who nurture this piece of ticking bomb waiting to explode and set their businesses to ruins. As a result, all derived-demand business also went bustville. It took a fair amount of years to clear the damage, and come back on track.

So why bring this up Now?

These days, whomsoever that I am talking (and you can include me in this list as well!!), is thinking about having an online enterprise. A sweet setup, where the person can run a business irrespective of where this aforesaid individual is. There are more than a fair share of success stories around, and these people have become heralded role models.

Yes, the online dream can become true. Yes.

Feels good to hear these words, don’t they? These days I am seeing a lot more structured approach, newsletters, opt-in forms, CRM systems, mass emailing systems, affiliate management systems, advertising networks, etc … the systems are all there. People just need to start using them and start churning the proverbial money mill.

But …

Back then it was IT firms, now I am seeing a large growth of Digital Marketing firms. It’s the same plot, just the players are different now. Organizations are again back to setting up websites, now with complex marketing and sales systems. But how are you doing in terms of sales? Is the juice worth the squeeze?

If you do own a website, could you share with me what are the plans that you are thinking of to generate sales? Are you creating value to generate those sales?

Posted in business, Technology - Tagged , , , , ,

Peerindex, Klout Beware!

Aug08
2011 Leave a Comment Written by Prasad

routed People who are in Social Media would already know of influence monitoring tools such as Klout, Peerindex, and Rapportive.

I started using Klout the minute I discovered it using the Rapportive add-on for Firefox. Measuring and monitoring your klout score seemed cool. Soon after that I chanced on Peerindex as well.

The approaches employed by Klout and Peerindex are slightly different. Whereas Peerindex considered the reach of your tweets and conversations, Klout seemed to focus on the richness. Both the web-apps seemed cool, since both of them gave you an indication of what and how to increase your respective scores. So I managed to hike up my Klout score from the low 40s to the low 60s. I was happy with what I had achieved, until one conversation with Sushrut at a Tweet-up made me realize, that a high Klout score or a high Peerindex score is not really the outcome.

The business model that both these web-apps adopt to monetize their influence measuring algorithms is pretty much the same. Organizations that need to reach out to the influencers and decision-makers in their particular niches can now do so … at a price of course. Peerindex for example, charges 50 GBP for identifying a single influencer in the topic of your choosing. Of course there are people who are willing to pay, but the question I want to raise is till when?

I recently read this article on the openview blog, and found this great directory of twitterati – Twellow. One simple search confirmed this, the application is a directory of topic-wise experts, whereas this might seem commonplace, what this means for Klout and Peerindex is that their premium services now seem overpriced. Why would an organization pay a premium for the same information which is available for free?

Agreed, that Klout and Peerindex do provide “perks” for influencers, but at the end of the day, the deliverable for which the organization is paying up good money is to get twitter handles of influencers to start engaging with them. Perhaps, if the engagement can be somehow integrated into these perks … but till then I am firmly sticking to Twellow!

Posted in business, Technology - Tagged , , , , , , , , , ,

10 things you need to do as a programmer

Jul09
2011 Leave a Comment Written by Prasad

Computer Engineer? Software Developer? Programmer? I have been in those shoes for quite some time, and I thought that I might share these tips with you folks. The article was originally published on Crazyengineers, but I have added to those and edited the article a bit.

  1. Read: Not only technical textbooks, but also other material. It gives you a good break from the programming, and it also builds your capacity to read and interpret long business requirement sheets.
  2. Cogitate: Before jumping into any program, think it through. Do you know the exact logic to be written? Do write down on a piece of paper what you intend to do. It may sound trivial but writing down helps clarify the problem.
  3. Communicate: Talk with your team mates, friends, colleagues, seniors, clients (if you get the chance) … talk about the project, talk about the technology involved … it helps solve problems that you could be stuck, it also helps you in understanding the subject matter better.
  4. Collaborate: Offer to help your team mates, understand what they are working on. There is a deep satisfaction in helping your friends and colleagues. Not only do you learn new things, but also you earn the respect of those colleagues.
  5. Why?: Do not be afraid to ask this question. Sacred cows can be slaughtered when you ask questions. One who asks a question may seem a fool, one who does not remains so forever.
  6. Revisiting: Do not cringe from revisiting your own code. It gives you an opportunity to improve your work.
  7. Change: It is constant. Businesses change, systems change, people change, requirements change, and scopes as well change! Do not for once think that a static view of applications is acceptable. So when you work on something do ensure that it is flexible and open to change.
  8. Documentation: This is the key to your freedom. If you do not do enough of this, you will never be able to make your work independent of you. In this case, you will never be relieved of that task. Point number 5 becomes all the more important!
  9. Humility: Do not be ashamed for asking help. Help within the team, to seniors … even asking for help on public forums and IRC networks. Most people are more than happy to help someone who asks nicely.
  10. Disconnect: Sometimes you need to stop the fast pace of work, and take breaks. Go on outings on the weekends, go out with your friends, your family. Connect offline and disconnect from work. It helps.
Posted in work - Tagged , , , ,

Clone Wars

Jun20
2011 Leave a Comment Written by Prasad

First came Best Buy.

People were happy, they got good deals, saved some money. Good … but meh! Perhaps their launch was before time. Avante Garde.

Then came Groupon.

A multi-billion dollar valuation, e-commerce 2.0 buzz, social media tongues wagging about. It was the next big thing since the Internet.

I guess over a period of time, folks soon realized that the business model was pretty simple really. Get bulk, negotiate with vendors and give back a small share back to the users. That was also the eYantra model. I hear its gotten its second round of funding as well.

Followed by a slew of Groupon clones … there are too many of them really to name a few. The unfortunate thing is that not one of them is willing to call themselves a Groupon mee-to. We are different is what they all say.

Everybody on this planet is unique, just like 7 billion other people.

If you thought that I would be writing another nerdy review of Star Wars, you are mistaken, Ser.

With Groupon clones sprouting everywhere on the Indian e-commerce scene, its going to be a war out there. The war is going to be played out in our inboxes, on our cellphones, on our social media pages and in our tweets. Our credit cards will be the trophies, each transaction a battle on who will get us the cheapest deal. If you thought that it would make me happy, its not.

All the discounts in the world are not worth the beauty of a spam free life. It’s been ages since I have seen an empty inbox, gotten no sms-es. The Clone Wars are on, and you are the next battle!

Posted in business, work - Tagged , , , , , , , , , , , ,

Why VC funding is important to SaaS industry

May14
2011 Leave a Comment Written by Prasad

imageIf you have worked in a start-up and have been a part of the core team in any start-up, you would be familiar with and know the importance of venture capital; and their steep terms and targets :-)

If you want a higher funding in the next round, give me more revenues.

How many of us have heard this line? In fact, it’s interesting to note that VC’s are not looking at higher bottomline, they are looking at increasing the topline. I am not complaining, it is a good perspective to hold if you want to keep an eye on the big picture.

This stand is also helping the slew of applications which are being launched as Softwares-as-a-Service (SaaS). Why? Read on.

As a business owner, one of the major targets dictated by a VC would be revenue targets. Not profitability. So I, as a business owner, will be willing to try out different new services in order to increase my offering. If a service exists which otherwise will take me ages to build or acquire, I am now more than willing to try it out on a month-on-month basis.

The overall cost of a SaaS pricing would be more, but the brunt of it on a monthly basis would be less. This impacts my profitability, but these days I am not looking at profits as much as I am looking at revenues. If I able to increase the reach or richness of my service offering using SaaS, then so be it. I will go ahead for the same at the cost of profitability.

Your thoughts?

Posted in business, Technology, work - Tagged , , , , ,

The Infinite Debate

Apr05
2011 2 Comments Written by Prasad

There is a forum that I visit every once in a while, a place where a lot of youngsters flock for sharing ideas and seeking help on technical topics. As would happen due to my strongly felt statements, I recently got into a flaming match. Fortunately this is being conducted via IMs and not on the public forum directly.

I am finding it noteworthy because a decade back or so, I would have taken the stand that I am currently speaking against. The topic at discussion here is what should one do if one wants to build great websites. As always, I have chosen function over form and gone for learning design patterns, frameworks, understanding how logic is written and how algorithms can make you code better.

The youth (I am assuming that he is one, since his language reflects the brazenness of a college brat), has a simple argument. Since the end point of all websites is HTML, one should learn HTML inside out (HTML, CSS, JS, validations, the works). In all probability, I would have chosen the same answer … but that’s what decades are for – telling us our past answers were wrong :-)

As I was trading IMs, I realized that perhaps there is more to this question than a simple answer -

  1. Form V/s Function: Firstly, there is the age old looks v/s functionality argument.
  2. You have the what makes a website great topic (Purpose, Usability, Functionality, what?)
  3. Then there is the Purpose of a website tangent
  4. And if that’s not all, you have the you cannot teach creativity argument

All the aforementioned approaches can enable one to make websites. They are tools. But first, do you have an idea as to what problem are you solving with your website?

Get an idea.

Posted in foo, Technology - Tagged , ,

Open letter to all channels

Apr03
2011 Leave a Comment Written by Prasad

Dear Channel providers,

I am sure that all of you are complaining about piracy of your shows and content over the internet. In fact I won’t be surprised if you think the bit torrent technology is the scourge of all paid content models. Here is a suggestions -

If you can’t beat them, join them

Why don’t you start providing your premium content for download over the internet? Go ahead put your advertisements in them as well. Not only are you increasing your advertisement exposure, but also you are making money off the very thing which was a threat to you earlier.

The cool part is that even if your content then gets pirated, you are still getting the advertisement exposure. Isn’t that what you wanted?

Posted in business, Technology - Tagged , , , ,

N00bs!

Apr02
2011 Leave a Comment Written by Prasad

Dilbert.com

Posted in funny - Tagged , , ,

Your own URL shortener!

Mar02
2011 2 Comments Written by Prasad

So I was checking out bit.ly, and I noticed that the bit.ly Pro is free for individual users. Turns out you can have your own short url running with bit.ly’s engine.

Out came my credit card and kdkk.in was bought. Now all the urls that I shorten using bit.ly will be on this domain. The configuration is through your bit.ly account and could not be simpler. All you have to do is verify that you own both the domains and point your main domain to the shortened domain.

A simple two step process and voila, my own url shortener, powered by the good folks at bit.ly!!

Posted in Technology - Tagged , ,
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