Value of copy

Copy as in the written text. Often organizations do not realize how important a properly worded message can be. If the communications department does a muck-up of the job, then the intended audience misinterprets the messaging.

At work, we were discussing the entire content cleaning and re-wording of our marketing communications. Anyone who has been to our flagship portal would realize that the learning curve required to understand the concept and use the product is quite steep. During this discussion, we learnt the Study Technology that Scientology proposes. I thought that I might share this with you.

Scientology states that there are 3 barriers which stop an individual from studying a particular topic –

  1. Misunderstood Word – If an ambiguous or a complex word is used in the message, then that is a deterrent to the individual. Jargon comes in this space. Look at the text you have written from your audience’s perspective, if there are any words which could be misinterpreted, then replace them with simpler words.
  2. Steep Gradient – If the student is expected to perform new actions, without getting enough time to learn from his previous actions, then this results in confusion. You can see this problem with most failed games, the tutorials are too small or are too confusing. Give them space to assimilate new actions, try to setup a practice play of the new actions. Games like World of Warcraft excel at these things.
  3. Lack of Mass – Attempting to teach something without anything concrete is difficult. Imagine trying to teach an abstract concept to a student without any solid examples.

For mainstream adoption, if these things are not done, then the level of  energy and commitment required for an individual to take up your content would be too high. It might attract like minded people such as yourself, but it certainly wont attract the masses.

Looking back, when I apply these to our own tour to the site, I realize that there are still colossal huge gaps to be filled.

Self-Esteem v/s Employability

While at work today, an interesting discussion cropped up. Whether there is any correlation between Employability and Self-Esteem. Although a lot of work has been done on these two topics independently, I could hardly come up with anything which tied these two together. Interestingly, many firms have tried to come up with Employability Index and Self-Esteem Index, so why not see the behavior of these two?

Before we laugh off Wally, I want to say at the highest point of Employability, the Self-Esteem is the true identity of the individual’s skill sets. It is very difficult to find people like these, whose estimate of their self-worth is equal to the actual difference they make. I remember a study that I had participated, in a sample size of 40 individuals, only 2 of them were close to their self-worth, the rest either thought very highly of themselves or undersold themselves.

Where would you choose to be?

3 idiots & i-become

3-diots I read Chetan Bhagat’s novel, enjoyed it … but sadly the book lacked a certain message. It’s either that or it’s been 3 years and I dont remember the book very well. 3 idiots is a stark contrast.

The basic plot is the same, but once you go in the details, both the stories are distinctly different.

One of the central themes of the movie is about following one’s passion. To aim for excellence and not for ability. The scene where Aamir Khan talks about being well educated and not well trained is a must see. I can really identify with that, since its very much related to a vision that I am currently working on.

This is i-become.

i-become is about realizing your career not as a place just to earn money, but as a place for following one’s passion by utilizing one’s full potential. The way Madhavan decides to follow his passion for Wildlife photography, so should each one of us aim for our aspirations. Without a purpose, a goal, an aspiration … life is nothing but a empty shell.

What do you think?