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Vanity Brands

Prasad Ajinkya2 Comments

We were having a team lunch … the four of us, Manish, Mayank, Ranjith and myself. One of the rare occasions these days when all four had a free time slot in the middle of the day. So, sitting at Eat Street, Hyderabad near the Hussain sagar lake, having fast foods like the rest of urban India. As I reached for the Subway Cookie that I had bought, Manish remarked that I could have bought an entire packet of biscuits at 60% of that cookie’s price.

While the others were laughing, I informed him that the utilities in both the cases are different. In case of Hide&Seek, the utility is value-for-hunger, in case of a Subway Cookie, its more or less Vanity (well actually its not vanity, but I just like them). But then we got into a discussion where other well known brands are often flaunted for vanity. There are so many of them … Ferrari, Mercedes, Maybach, Apple, Tommy Hilfiger, Rolls Royce … effectively all brands that could be used as a status symbol.

IIM Jobs

Prasad Ajinkya2 Comments

No, I am not job hunting. Atleast not yet :)

But I came across this great site. Its iimjobs.com

Its a portal for all job hunters or for those of us who want to know our market value, and feel good with that information. The site has a simple layout with all the recent job openings on top. Plus, if you are particular about one stream only, then you can browse through the job postings by specialty.

And the best part about the site is that you do not have to register to get to the content.

Kudos Tarun!!

Coming back to this post after a decade, and can say so much has changed about IIM Jobs. It has become one of our default sites to post jobs, and also refer to friends and family when they are hunting for opportunities.

In the start-up eco-system, I can see that founders are posting jobs for co-founders.

Aamchi Mumbai

Prasad AjinkyaLeave a comment

This just in.

Thank god for some good sense!! Saamna was bound to slam one of their own. The moment Raj Thackeray must have said those words, there would have been some minds tracing the eddies those remarks must have caused in the social currents of the city.

Slamming non-mumbaikars to garner the vote of the marathi manus is one thing. This is more like trying to take the cake and eating it too. At any point of time, if you see what is running a huge city like Mumbai, then it is the corporates, the financial markets, bollywood, underworld, politics, et al. How many maharashtrians (I am trying to use the politically correct term here!) do you know in any of these fields?

Take the non-mumbaikars out of Mumbai, and the city does not remain Mumbai!! It looses its proverbial charm! The economy goes down, unemployment goes up … from a T1 city, it might plummet to as low as a T3 city. I am not exaggerating here!! What are you standing to gain after coming to rule in such a city?

Some things are better when shared. Aamchi Mumbai is open to all. It feeds on precisely that.

God as a Brand

Prasad Ajinkya1 Comment
blue skies

I tend to have these philosophical discussions with my roomies. It can meander from God to Good and from behavior to endeavor. The works. If I document these entire discussions, then that itself would be a blog. So, one fine day we were discussing God. I know, its such a great topic … if only I had a rupee for every time god was discussed on a blog, I would not need to work then.

We were discussing God as a Brand … and a very successful brand at that as well. Imagine, even the non-believers discuss god … effectively people who refuse to accept the existence of the brand also accept the brand. Can there be a greater brand recall and brand value. I think not!!

Also, imagine, each religion has a different brand of its own. So the concept of god is actually a category and not a brand :-). Being a Hindu, I can only say that my religion has a multi-pronged strategy … multiple brands. A good example of Segmentation-Targeting-Position. What say?