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Vanity Brands

We were having a team lunch … the four of us, Manish, Mayank, Ranjith and myself. One of the rare occasions these days when all four had a free time slot in the middle of the day. So, sitting at Eat Street, Hyderabad near the Hussain sagar lake, having fast foods like the rest of urban India. As I reached for the Subway Cookie that I had bought, Manish remarked that I could have bought an entire packet of biscuits at 60% of that cookie’s price.

While the others were laughing, I informed him that the utilities in both the cases are different. In case of Hide&Seek, the utility is value-for-hunger, in case of a Subway Cookie, its more or less Vanity (well actually its not vanity, but I just like them). But then we got into a discussion where other well known brands are often flaunted for vanity. There are so many of them … Ferrari, Mercedes, Maybach, Apple, Tommy Hilfiger, Rolls Royce … effectively all brands that could be used as a status symbol.

By Prasad Ajinkya

Prasad Ajinkya is the Big Fat Geek and often he spends his time working on the WordPress or Google eco-system. He loves to solve business problems with technology.

2 replies on “Vanity Brands”

How could you forget Nike, RBK etc.?

BTW, Apple has much more value than vanity, so you might want to reconsider its appearance in the list.

Ohh .. cmon lucifer!! Apple does have a certain vanity about it :-) … and so does linux btw :-). Its there, we cant deny it. Utility is there, fair enough, but so is there for Nike and RBK as well!!

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