Tag: analytics

Twitter Analytics

Prasad AjinkyaLeave a comment

Was listening through a podcast by Duct Tape Marketing on Web Analytics 2.0 by Avinash Kaushik. It started of as an interview promoting his new book on analytics powered through crowdsourcing. Towards the fag end of the interview, something that Avinash said really got my attention.

Most people treat Twitter as a shout channel. Please do not treat it as one.

Then he rattled off two important parameters for measuring one’s tweeting success. They made more sense because I agree with him on Twitter being an engagement space with your customers. His parameters are –

  1. No. of RTs/1000 followers
  2. No. of replies per day

The first one measures how many of your followers are listening to you and see value in your ideas. The second one measures how many of those listeners are engaging with you.

Simple.

No more IE readers

Prasad Ajinkya8 Comments

Following up from my last post. I have decided to take my hate for IE to the next level. Readers will not be able to read my blog in IE. I have used the browser specific HTML to identify the browser, and dish out customized content to the reader. If you are a Firefox user, you should see the blog as it is without any changes. IE users, beware, you will see that nice grey banner across this content asking you to use Firefox :).

I checked the site statistics, turns out a hefty 35% of my readers use Internet Explorer. Call it creating a niche, or call it active evangelism.

Stay Safe. Get image Firefox.