Hacking your Alexa Ranking 1

Hacking your Alexa Ranking

In case if you are working in any web related business based in India, then you would be aware of Alexa. The site which maintains website rankings by traffic. These numbers are indicative, however some people rely on them so much so that they look at a definitive way of increasing the rankings only … instead of actually working on making an awesome site.

I am going to share a little secret with you.

These rankings can be easily hacked.

So, if you have a boss or a reporting manager who fusses over Alexa rankings, then here’s what you need to do –

  • Convince your team or co-workers (who are most likely bound to keep visiting your site on a regular basis) to install the Alexa browser plug-in. It’s a nifty tool for easily checking rankings of any site. Not only that, but also this is the plugin that Alexa uses to guesstimate traffic numbers on the site. Having more plugin users visit the site reduces your Alexa ranking.
  • To correctly estimate the figures, Alexa asks you to include a javascript on your site. Using this javascript, a small widget is displayed on your site … now although that might ruin the look of your initial design, the javascript will ensure that all your traffic is correctly accounted for by Alexa. Soon you should see a reduction in your Alexa rank.
  • Claim your site. Add as much detail as you can and also get some friends to give you good testimonials for the site.

Now I know what you will say … how does this really help your cause?

  • Well … over a period the person who monitors this false metric will see an improvement and hopefully ask about it. Then you can tell them about the hack. Reckoning will soon follow.
  • A competitor who is trying to assess your site’s traffic will be overwhelmed

Alexa rankings are an extremely rough and over rated method of traffic estimation. Let me repeat what I said earlier, this is a hack and should be treated as such … ideally you should be focusing on your product/service.

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