Series on CRM

Today, I sat down and started writing a post on Customer Relationship Management (CRM) implementations and it’s failures in most organizations.

The idea came to me as I was reading one of Andrew McAfee’s posts on his blog, the business Impact of IT. In case if you do not know about Andrew McAfee, you can read up on his blog at HBR.

There have been many theories and reasons on how to start implementing a CRM and what are the typical pitfalls. If you search for this on Google there will be pages on pages of do’s and don’ts. Of these I have read a good number, however theory as always is so vastly different from practice that when you are on the ground, it becomes difficult to relate (and subsequently apply) theory to real life problems.

I consider the CRM implementation at Pristine a failure. It’s not fully implemented yet, and its not fully being used as well … but those are precise points why I consider it a failure. I was intending to write a piece on this on my blog.

As I kept on writing relating my experiences with the implementation, adoption and failures of CRM systems, I realized that one post won’t do justice to this (I had touched around 1000+ words and there was room left for more!) and decided to split this into a series of posts.

In the next few weeks, I will keep writing regular posts on the CRM system at Pristine and how it has failed … and how it can be revitalized.

Updating this post after 5 years, the CRM system we installed has been a resounding success and a continuous source of business insights for the organization.

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