On 2nd Feb 2012, I received a mail from FUSE Labs. It was about Microsoft Research team’s new experiment. Happy to get a beta invite, I jumped on-board – it was 7am early in the morning when I had decided to check my mail. I got so absorbed checking out the site that I hardly noticed an hour fly by!

Up front So.cl is less confusing than Google+, here’s what it seems to do –

  • You can get in touch with random people and can follow-unfollow them (ala Twitter, G+)
  • Rich media looks really good on the site
  • A new feature which I found really cool was Video Parties (crowd-sourced video playlists which keep playing in one section of the site)

Here’s the catch!

To add posts on this social network, you have to search for terms … on Bing. Yes. on Bing.

They have really taken search social. Something that Google+ is doing slowly and carefully, Microsoft has twisted the entire approach and done a bold step under the name of an experiment.

It’s definitely worth a shot, do give it a whirl here.

You will require a Facebook ID to register and login, which kind of acknowledges FB as the king of all social networks.

Published by Prasad Ajinkya

Prasad Ajinkya is the Big Fat Geek and often he spends his time working on the WordPress or Google eco-system. He loves to solve business problems with technology.

Join the Conversation

3 Comments

    1. 1. Google has a very stable and heavily used product. Changes in such products have to be done very slowly
      2. Google does not have a good history with social products e.g orkut, wave … even plus for that matter.

      Facebook on the other hand is now the King of Soc Media!

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.