Tsunamika and Small steps

image Remember I was ranting about Co-ordinate geometry and changing communities? Well, in case you have’nt, here is the link. Well here’s a nice example that is changing the society. And it is being done bit by bit, vector by vector :-)

Today we had gone to my Maami’s place. She gave us this cute little bag which comes nicely packed in a small pouch. The pouch can be attached to a purse or your belt through a metal hook. Pretty nifty, huh!?! The cost, Rs. 100. Nice product, good value as well. The idea of this bag is that it folds out to become a very big shopping bag, eliminating the need for those pesky plastic bags. Its so small that you dont even realize that you are carrying one!! Imagine, slowly but steadily eliminating those plastic bags that vendors give to you to carry subzi. Its a fresh idea, and economical at that. Plus a nice idea for gifts as well!!

And the best part is that these bags are made by women who live in tsunami afflicted regions! The bags come with those cute Tsunamika dolls.

Imagine – the word about these spreading around slowly but surely. Sounds realistic no? Slowly because of a few determined souls, the social norm of using plastic bags has changed to not using them. Thats social transformation through the power of an idea :-)

They are only going to make 10 million of these bags, get yours today!!

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