Who? Me??

It was the summer of 2005, I was in the quest for knowledge in the mostly empty libraries of IIM-Indore. That’s one of the main reasons to be there, if you don’t want to be disturbed, then the library is for you … nobody goes there

I found Soft War by Larry Ellison. It was an interesting read, but throughout the book, there are potshots at Microsoft and the personal PC concept. Oracle says that the era of the personal PC is over and its time everything moved onto the web with machines as dumb terminals. Although I agreed with most of the things he was saying, I could not fathom how could the PC fade into oblivion? One of the main reasons why I thought this not possible was because of games. As a gamer, I thought that PCs are here to stay, games require too much hardware support to have a successful online game.

Five years later, I stand corrected and oh so much humbled! With games like WoW, 9 Dragons, Silkroad, Eve Online, League of Legends, DotA, most of the game titles which we know are planning (if not already) a MMO version of their game. What really makes sense to the game companies is the ease of distribution and control they get over the piracy that soon ensues after a successful release. Add to that a pay-per-use business model that is inherent to the cloud architecture, and organizations really stand a chance to make a thriving profit. I am thanking the stars because creators are looking at replayability as one of the critical success factors in making an MMO.

I still have some nagging doubts about the cloud (I guess because of a higher total cost of ownership), but its there to stay, for games to go online and create a variety of possibilities. I wonder when people will start having company reps within these games ala social media.

Every year Google releases their Zeitgeist (“spirit of the times”). I was going through their 2009 release when I came across this list for India.

The top 10 How-To’s that were searched in India are listed below

How to

1. how to kiss
2. how to hack
3. how to meditate
4. how to study
5. how to swim
6. how to draw
7. how to flirt
8. how to chat
9. how to concentrate
10. how to download

Does that tell you something about the average Indian web-user?

A romantic student who fantasizes about being a cyber superhero but in reality is failing in studies.

I am a huge fan of the Diablo series, so much so that when I had an important exam to study for, I had a friend come over and play on my machine … that way I could study and not get tempted to play the game!! 3 months later, I cracked that test, Nikhil got hooked on Diablo . After battling the hordes of Baal, both of us tried different variants of the game, I think I have completed the game with all characters while Nikhil has completed the game in all difficulty levels (yep! Hell!!).

It was 2009 and the folks at Blizzard were keeping the Diablo3 plans hush-hush. So how do we fill the void? Believe me, I have tried … Oblivion, KOTOR, Assassin’s Creed, Fallout … RTS games like Rise of Nations, Rise of Legends, Anno 1404 … the list goes on. My thirst for Diablo remains, until I saw on the xfire community a game which seemed to resemble Diablo, a LOT!! Screenshots looked like an old friend with a new hair-do … sleeker, trendy … but underneath, it was the same old friend.

I did my research and read through the wiki of the game, an excerpt -

Pre-production on Torchlight began in August 2008, shortly after the dissolution of Flagship Studios. Runic Games was founded by Travis Baldree (lead developer of Fate and Mythos) and veterans of Blizzard North and Flagship: Max Schaefer, Erich Schaefer and Peter Hu. The "entire Flagship Seattle team" consisting of 14 people (the branch of Flagship which created the original Mythos) signed on to Runic Games at the time of its formation. Having lost the rights to Mythos, the Runic team saw the development of a new game as a way to "finish what [they] started," although they would have to start over with none of the code or art assets from Mythos.

The game is touted to be the best Diablo clone that is there in the market. With a standard storyline, and lots of drops, I found the game an excellent hack and slash game. Also with an upcoming MMO to be launched soon in tie-up with Perfect World (a Chinese firm), the rights to play online would be free with the game.

One more game to look forward to in 2011

Just read this in the paper –

In a shocking case of parental negligence, a 3-month-old baby was starved to death after her parents forget to feed her as they were busy honing their parental skills in raising a virtual child.

Gaming is a technology that can be used to learn new skills (parenting being one of them), but before the game takes over the real purpose of picking up that skill, the player needs to quit.

Copy as in the written text. Often organizations do not realize how important a properly worded message can be. If the communications department does a muck-up of the job, then the intended audience misinterprets the messaging.

At work, we were discussing the entire content cleaning and re-wording of our marketing communications. Anyone who has been to our flagship portal would realize that the learning curve required to understand the concept and use the product is quite steep. During this discussion, we learnt the Study Technology that Scientology proposes. I thought that I might share this with you.

Scientology states that there are 3 barriers which stop an individual from studying a particular topic -

1. Misunderstood Word – If an ambiguous or a complex word is used in the message, then that is a deterrent to the individual. Jargon comes in this space. Look at the text you have written from your audience’s perspective, if there are any words which could be misinterpreted, then replace them with simpler words.
2. Steep Gradient – If the student is expected to perform new actions, without getting enough time to learn from his previous actions, then this results in confusion. You can see this problem with most failed games, the tutorials are too small or are too confusing. Give them space to assimilate new actions, try to setup a practice play of the new actions. Games like World of Warcraft excel at these things.
3. Lack of Mass – Attempting to teach something without anything concrete is difficult. Imagine trying to teach an abstract concept to a student without any solid examples.

For mainstream adoption, if these things are not done, then the level of  energy and commitment required for an individual to take up your content would be too high. It might attract like minded people such as yourself, but it certainly wont attract the masses.

Looking back, when I apply these to our own tour to the site, I realize that there are still colossal huge gaps to be filled.

I walk into a brick and mortar store (say a book store), browse through some books, finally decide on my selections, head to the counter, make the payment and come out a happy customer. All that the vendor needs to do here is –

   1. ensure that he is well stocked with books I like
   2. have a search mechanism in place to find the right book for me
   3. have someone manning the counter

The beauty here is that if the book were torn or something, I do get a chance to examine the goods before buying them. I decide to buy the goods only after I say its ok, who would I trust more than myself? Thus, I perceive the transaction as fair, and I pay the book store and head home.

Now consider a second scenario, I walk into a bookstore, and I inform the vendor that I am looking for, say a Jack Reacher novel. The vendor shows me his collection, but much to my chagrin the particular title I am looking for is not with him. The attendant assures me that they have run out of stock and will restock in 5 days. However, they would be more than happy to inform me once the book arrives. I hesitantly leave my no. with them and think that it’s good to have book stores who inform their customers about books they want.

Apply the same paradigm to an online shop. Rarely would I come to this shop for idle browsing, if I do have a title in mind, then I would be interested in skipping directly to it. If at this juncture, the store informs me that it is out of stock and will not accept my order, however they will be more than glad to inform me when the book is in stock – I won’t be that pleased. I will grumble and grudgingly close the browser.

If the decision making involvement is the same, if the outcome is the same, then why the difference in behaviors?

What brings a community together? What really binds the members of the community?

Two things: Pride and Fear.

While at work today, an interesting discussion cropped up. Whether there is any correlation between Employability and Self-Esteem. Although a lot of work has been done on these two topics independently, I could hardly come up with anything which tied these two together. Interestingly, many firms have tried to come up with Employability Index and Self-Esteem Index, so why not see the behavior of these two?

Before we laugh off Wally, I want to say at the highest point of Employability, the Self-Esteem is the true identity of the individual’s skill sets. It is very difficult to find people like these, whose estimate of their self-worth is equal to the actual difference they make. I remember a study that I had participated, in a sample size of 40 individuals, only 2 of them were close to their self-worth, the rest either thought very highly of themselves or undersold themselves.

Where would you choose to be?

*** Disclaimer: I am not a Shiv Sainik, or a Congress fan. I just do not like the end outcome. ***

In the recent news, we saw how multiplexes refused to air MNIK, and how central government arm-twisted them into airing the shows, much to the chagrin of MNS. With threats of violence, people of the city still braved to see a hindi movie.

All in all, it’s interesting to see not the event, but the actual outcome … who has “won” and who has “lost”

Shiv Sena: Once again written off by everyone as a wannabe. Once again people thinking that the party is unnecessarily resorting to violence. Fighting for the right cause, but for the wrong issue and in the wrong fashion.

MNS: A missed opportunity to come together with the original party. Raj Thackeray could have shown to the people of Mumbai that he stands for the marathi manus and supports the cause. He is clearly fighting for the wrong cause.

Central Government: Having over-ridden the local parties in local matters, now Congress has higher say over MNS and Shiv Sena combined. What should not have been their jurisdiction has been given over to them on a silver platter.

SRK & Karan Johar: They were but a tool for grabbing this opportunity of who really controls the city. I hope they realize that they are not adding any value to the city of Mumbai, and that is what Shiv Sena is against. If you are living in this city, if you are feeding off this city, then please invest in it. Obviously, all this publicity is always good for their ilk.

Multiplexes: With ticket prices touching Rs. 250 onwards, profits soon rise. This almost seems like a win-win situation.

But what about us, the people, the marathi manus?

Marathi Manus: By far the clear loser in this entire muck-up. The one party who stood a chance to represent them has now been effectively silenced – silenced by the people who can afford those tickets. What about the people living in Mumbai who do not have that much expendable income? What about the people who see their homes being taken away from them simply because all the commodities are becoming expensive day by day? The backbone of these people has been broken. Broken by a trivial issue.