Correlation is not causation

Porn companies know their audience well. So they were braced when, on Friday 3rd March 2017, their traffic began to nosedive. That weekend, Nintendo released its new Switch console, a highly-anticipated event in the gaming world. Hundreds of thousands of people worldwide had pre-ordered the Switch to arrive that day, and by the end of…

via A major porn site’s traffic sank the weekend Nintendo released its new console — Quartz

This article, the infographic it talks about and the implied causation is precisely why people need to understand and practice better data interpretation.

I’d assume that such a trend happens when any new retail brand launch happens. It’s not just Nintendo who would cause such ripples, but any other retail brand.

Published by Prasad Ajinkya

Prasad Ajinkya is the Big Fat Geek and often he spends his time working on the WordPress or Google eco-system. He loves to solve business problems with technology.

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