Why this Kolaveri Di?

I am sure that by now most of you have heard of this song.

If you haven’t yet heard the song, then do give this video a look-see –

There is a huge hype around this song, for a multitude of reasons –

• It’s written and sung by the son-in-law of Rajnikanth
• The main keyword of the song, kolaveri actually has no meaning per se. It’s sort of an accepted slang which means rage … murderous rage to be exact
• The song is half in tamil (no frilly lyrics there), but simple casually strung lyrics, and half in english … in fact I do not understand Tamil, yet I could make out the gist of the song
• The gist of the song itself, is identifiable by the multitudes of youth
• The beat of the song is catchy, in fact I can imagine this song being put on full blast on speakers on a lazy afternoon in the locality
• Is this simply a good song bolstered by viral social media or is this an internet meme ala Rebecca Black’s Friday? Well, it’s a viral phenomenon for sure.
• Dhanush seems to be enjoying the creation of this video as well, and you can see the support of other stars such as Shruti Hassan in the background
• The part where the song goes “pa pa pa paan, pa pa pa paan … ” that’s enjoyed by both my daughter and wife :)