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Why Does a Non-Football Fan Like Me Still Watch the World Cup 2018?
I am not a football enthusiast. I find myself watching the 2018 World Cup anyway. The reason is simple: I am genuinely moved by ordinary individuals accomplishing extraordinary things, and Belgium’s run in this tournament centres on...
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Marketing for India2
Nearly a decade into digital marketing, there is a critical gap in how brands engage with India’s emerging online audience: a billion people who may not be comfortable with English, who lack traditional credit infrastructure, and who...
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Do Androids Dream of Electric Sheep?
I first encountered the word “android” as a child, watching Blade Runner. The title of this post is the Philip K. Dick novel that served as the film’s source material. Both the book and its adaptations have aged...
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Are We Over Zealous on Remarketing?
Remarketing follows potential customers across websites through ad networks. Like the old Vodafone/Hutch advertisement where the network follows you everywhere — if you visit an e-commerce site, add something to your cart, and then...
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Google Launches Machine Learning for AdSense
Google AdSense has existed for over fifteen years, enabling site owners to generate revenue alongside DoubleClick for Publishers. The persistent challenge has always been determining optimal ad placement while preserving user experience...
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More Information About Samara Oblast
I previously wrote about bot traffic leaving referral signatures on websites — a phenomenon that became widespread. Moz.com subsequently offered guidance on filtering such data from Google Analytics. Traffic spiked initially but...
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Thoughts on Social Media
Social media platforms evolve from win-win partnerships with publishers into monopolies. Here is how it happens every time.
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2018, the Year of Numbers
13 Llama Studio began as a full-service agency accepting all projects — websites, logos, app development, product incubation. While that kept the business active, it diverted focus from what I actually care about: working with...
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Using Intelligence Reports in Google Analytics
Google Analytics continues to evolve, gradually bringing premium features to free-tier users. Intelligence Reports represent one such advancement: the ability to ask questions in natural language and receive meaningful analytical insights...
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Shiny Tools Don’t Make a Purpose
I recently bought a Fitbit. Colleagues asked the obvious question: “Has it changed you?” The honest answer was no.