The Big Fat Geek

Personal blog of Prasad Ajinkya

The Rise of the Platform Economy

Why platforms beat pipelines, and what it means for businesses that are still thinking in pipeline terms.

What I Talk About When I Talk About Running a Business

Ten years in, the honest version of what running a small business actually involves day to day.

Lessons from Ten Years of Blogging

A decade of writing in public — what it has changed, what has stayed hard, and whether it was worth it.

The Case of the Missing Engagement Glue

On what makes people stay engaged at work — and the specific things organisations do that destroy it without noticing.

Moana the Movie and Climate Change

A Disney film, a seven-year-old’s conclusions, and what that says about the accessibility of complex ideas.

2016 — A Year in Review

A year of difficult choices and useful lessons, reviewed honestly.

Dr. Strange and the Case of Disabling Constructs

What the Marvel film reveals about victimhood as a mental model — and why even god-level beings can be defeated by it.

Creating a Kickass Campaign #LikeAGirl

On the P&G Always campaign that reframed what it means to do something “like a girl” — and why it is worth studying.

Ajaya Series

The retelling of the Mahabharata from Duryodhana’s perspective — and what it reveals about moral complexity in the original epic.

Constantinopolis

Historical fiction about the fall of Constantinople — told from both sides of the walls, with genuine respect for both.