-
18 Months Down the Line: What Has Google AMP Really Achieved?
In early 2016, Google launched Accelerated Mobile Pages for publishers seeking faster content delivery on mobile. With 65% of Asian traffic occurring on mobile — particularly in developing nations where slower networks are the norm...
-
Data Anomalies in Search Console
Organic traffic has been a key growth driver for online businesses in recent years. Search remains fascinating even when — especially when — the data is incomplete. And it is always incomplete.
-
RJ Malishka, the BMC and the Underlying Breach of Our Freedom
Red FM’s Mumbai-based RJ Malishka created a video jingle satirising the city’s monsoon-related infrastructure problems. The clip garnered over 3 million views and touched a nerve — precisely because the problems it...
-
A Success/Failure Method for Analytics
When identifying Key Performance Indicators, selecting appropriate success measures is essential. Most of the work I do occurs in web-based environments, where the fundamental operating principles are consistent. But the approach...
-
Importance of Context in Analysing Data
I recently examined user-generated data from a mobile app that delivered content to a niche audience. Users rated each piece with a five-star system, which the design team treated as an objective measurement. The problem: user behaviour is...
-
Shifting from _utmz to _ga
I previously wrote about the __utmz cookie — the Google Analytics cookie that stored visitor source attribution data. As Google Analytics evolved from the Urchin tracking system, significant changes occurred in how these cookies...
-
Game Theory in Dating: More Towards Understanding Nash’s Equilibrium
Game Theory is compelling when applied beyond theoretical economics — to actual human interactions and collective behaviour. I previously explored its application to SEO. Dating turns out to be another rich area.
-
Game Theory and SEO
Game theory examines mathematical models of conflict and cooperation between rational decision-makers. It has applications across economics, political science, psychology, logic, computer science, and biology. I want to apply it to SEO.
-
Taking a Look at Jetpack Stats
I prefer Google Analytics. But I wanted to give Jetpack Stats a fair assessment rather than a dismissive one. Here is what I found.
-
Logan and Wolverine
When the first X-Men film came out over seventeen years ago, Wolverine was not initially the central role. But over time he became the character the audience most wanted to see, defined by an undeniable bad-ass quality that Hugh Jackman...