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AMP and Advertising
This blog has accumulated steady readership over seven or eight years, which gives me a useful vantage point on how blogging monetisation has transformed — particularly with mobile becoming the dominant consumption device.
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Marketing for India2
Nearly a decade into digital marketing, there is a critical gap in how brands engage with India’s emerging online audience: a billion people who may not be comfortable with English, who lack traditional credit infrastructure, and who...
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Are We Over Zealous on Remarketing?
Remarketing follows potential customers across websites through ad networks. Like the old Vodafone/Hutch advertisement where the network follows you everywhere — if you visit an e-commerce site, add something to your cart, and then...
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Google Launches Machine Learning for AdSense
Google AdSense has existed for over fifteen years, enabling site owners to generate revenue alongside DoubleClick for Publishers. The persistent challenge has always been determining optimal ad placement while preserving user experience...
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More Information About Samara Oblast
I previously wrote about bot traffic leaving referral signatures on websites — a phenomenon that became widespread. Moz.com subsequently offered guidance on filtering such data from Google Analytics. Traffic spiked initially but...
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Thoughts on Social Media
Social media platforms evolve from win-win partnerships with publishers into monopolies. Here is how it happens every time.
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18 Months Down the Line: What Has Google AMP Really Achieved?
In early 2016, Google launched Accelerated Mobile Pages for publishers seeking faster content delivery on mobile. With 65% of Asian traffic occurring on mobile — particularly in developing nations where slower networks are the norm...
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Shifting from _utmz to _ga
I previously wrote about the __utmz cookie — the Google Analytics cookie that stored visitor source attribution data. As Google Analytics evolved from the Urchin tracking system, significant changes occurred in how these cookies...
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Creating a Kickass Campaign #LikeAGirl
At a recent meeting where the think tank team of a large organisation was discussing branding, an ex-Ogilvy speaker made a point that stuck with me: building a brand that supports a larger cause is the most powerful thing a company can do.
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Fire the Product Placement Guy
Product placement in films has a spectrum. At one end, it is seamless — the brand exists in the world of the film the way brands exist in the real world, noticed peripherally and unremarked upon. At the other end, it stops the film...