When I was doing my PGDM at IIM-I, I had taken one course known as IT Enabled Marketing (ITEM). The crux of that course was a simple model known as the 7C model. The point I am rekindling this knowledge is because I aim to use it in real life business for a change. The theory that was taught two years back is finally going through chrysalis and culminating (in what I hope) to reality. Any web portal should have as many of the 7C’s as possible, they would be –
- Context
- Content
- Community
- Customization
- Communication
- Connection
- Commerce
The latest web portal that I was working on had just 4C’s … we are currently working on the 5th one. Will keep you posted on this.