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Logan and Wolverine
When the first X-Men film came out over seventeen years ago, Wolverine was not initially the central role. But over time he became the character the audience most wanted to see, defined by an undeniable bad-ass quality that Hugh Jackman...
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Using Data Studio to Create Beautiful Reports
In November 2016 Google Data Studio became accessible to all users in India. Previously limited to US users and Google Analytics 360 premium subscribers, the product now allows anyone to create dazzling reports that can be shared with...
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The Case of the Missing Engagement Glue
In December 2016, my family’s flight from Mumbai to Gwalior was cancelled due to fog. What followed was a month-long ordeal involving Air India, Cleartrip, and an almost total absence of what I can only call engagement glue —...
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Moana the Movie and Climate Change
This Christmas I took my children to see Moana. One was thoroughly engaged; the other lost interest midway. It is family entertainment that works on multiple levels.
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2016 — A Year in Review
2016 was a year of difficult choices and useful lessons. Here is an honest account of both.
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Dr. Strange and the Case of Disabling Constructs
Dr. Strange is one of Marvel’s top-grossing single-hero films. Benedict Cumberbatch excels at playing roles with strong character — Dr. Strange both before and after his transformation gives him full range. This post is not a...
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Creating a Kickass Campaign #LikeAGirl
At a recent meeting where the think tank team of a large organisation was discussing branding, an ex-Ogilvy speaker made a point that stuck with me: building a brand that supports a larger cause is the most powerful thing a company can do.
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Ajaya Series
History is written by the winners. The Mahabharata — one of the most complex and nuanced epics in human literature — is no exception. The Ajaya series takes that premise seriously.
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Constantinopolis
Constantinopolis by James D. Shipman is a historical fiction account of the fall of Constantinople to Ottoman forces in 1453 — one of the most consequential events in medieval history and a moment that effectively ended the Byzantine...
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The Mahabharata Quest: The Alexander Secret
The Mahabharata Quest: The Alexander Secret by Christopher C. Doyle is an ambitious thriller that attempts to bridge two worlds — the ancient Indian epic and the military campaigns of Alexander the Great — through a...