-
Shiny Tools Don’t Make a Purpose
I recently bought a Fitbit. Colleagues asked the obvious question: “Has it changed you?” The honest answer was no.
-
18 Months Down the Line: What Has Google AMP Really Achieved?
In early 2016, Google launched Accelerated Mobile Pages for publishers seeking faster content delivery on mobile. With 65% of Asian traffic occurring on mobile — particularly in developing nations where slower networks are the norm...
-
Data Anomalies in Search Console
Organic traffic has been a key growth driver for online businesses in recent years. Search remains fascinating even when — especially when — the data is incomplete. And it is always incomplete.
-
RJ Malishka, the BMC and the Underlying Breach of Our Freedom
Red FM’s Mumbai-based RJ Malishka created a video jingle satirising the city’s monsoon-related infrastructure problems. The clip garnered over 3 million views and touched a nerve — precisely because the problems it...
-
A Success/Failure Method for Analytics
When identifying Key Performance Indicators, selecting appropriate success measures is essential. Most of the work I do occurs in web-based environments, where the fundamental operating principles are consistent. But the approach...
-
Importance of Context in Analysing Data
I recently examined user-generated data from a mobile app that delivered content to a niche audience. Users rated each piece with a five-star system, which the design team treated as an objective measurement. The problem: user behaviour is...
-
Shifting from _utmz to _ga
I previously wrote about the __utmz cookie — the Google Analytics cookie that stored visitor source attribution data. As Google Analytics evolved from the Urchin tracking system, significant changes occurred in how these cookies...
-
Game Theory in Dating: More Towards Understanding Nash’s Equilibrium
Game Theory is compelling when applied beyond theoretical economics — to actual human interactions and collective behaviour. I previously explored its application to SEO. Dating turns out to be another rich area.
-
Game Theory and SEO
Game theory examines mathematical models of conflict and cooperation between rational decision-makers. It has applications across economics, political science, psychology, logic, computer science, and biology. I want to apply it to SEO.
-
Taking a Look at Jetpack Stats
I prefer Google Analytics. But I wanted to give Jetpack Stats a fair assessment rather than a dismissive one. Here is what I found.