Articles

• The Case of the missing Engagement Glue

  Posted 16 January 2017 · Author Prasad Ajinkya

• Creating a Kickass Campaign #LikeAGirl

  Posted 25 February 2016 · Author Prasad Ajinkya

• Understanding the __utmz Google Analytics Cookie

  Posted 6 January 2013 · Author Prasad Ajinkya

• I am SAPped!

  A lighthearted view of being a business analyst in an SAP implementation.

  Posted 11 April 2008 · Author Prasad Ajinkya

• Customer Orientation

  How customer care teams are not really customer oriented

  Posted 25 March 2008 · Author Prasad Ajinkya

• IIM Jobs

  Posted 27 February 2008 · Author Prasad Ajinkya