Articles
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Citizenship in a Democracy
Posted · Author Prasad Ajinkya
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Vanity Metrics: What They Are and Why You Should Avoid Them
Vanity metrics are metrics that make you look good to others, but do not help you understand your own performance in a way that informs future strategies. They are often easy to measure and manipulate, but they do not indicate any real return on investment or customer behavior. Examples of vanity metrics include website traffic, social media followers, email subscribers, and video views.
Posted · Author Prasad Ajinkya
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Why ChatGPT is going to change inbound marketing
GPT-3 is a powerful language generation model developed by OpenAI that has the potential to be used for a variety of purposes, including in inbound marketing.
Posted · Author Prasad Ajinkya
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Reduction in Stamp Duty rates
Impact of reduction in stamp duty rates in Maharashtra.
Posted · Author Prasad Ajinkya
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Data, Reporting and doing what’s right
Are we as analysts and agencies reporting the data that our client organizations need correctly?
Posted · Author Prasad Ajinkya
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Data the new Oil
The reason why EU is taking such a harsh stance with GDPR is a bit more clear. Where is the call for privacy and better data sharing protocols?
Posted · Author Prasad Ajinkya
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🎯 Why You Need to Stop Tracking These 5 Metrics
Posted · Author Prasad Ajinkya
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AMP and Advertising
Posted · Author Prasad Ajinkya
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Comfort Zones
Why should organizations learn to operate outside their comfort zones.
Posted · Author Prasad Ajinkya
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Marketing for India2
Are we as an industry of marketers and content creators ready for a non-English speaking audience?
Posted · Author Prasad Ajinkya