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WordPress and Blogging

July 11, 2009May 5, 2018 Prasad Ajinkya1 Comment

Last year, I was vacillating between WP and Blogger as my blogging platform. You can see some of that here. With WP 2.7 coming out, I was tempted to try WordPress, finally this year I made the shift completely. As promised, here are my experiences with WP on my own hosting solution + domain.

You can also try this out on your <name>.wordpress.com blogs as well, but the real awesomeness comes out only with your own domain and hosting combination. Try it … it costs around Rs. 3000 odd, but definitely worth it!!

How to do it

Transferring from one platform to another was pretty simply. WP comes in with a very nifty import facility, wherein I could import all my Blogger posts with their comments (whew!). Then it was just a matter of changing the domain settings (this took more than a day to figure out!!).

Pros

The pros are the obvious ones –

Completely customizable look and feel of the blog
Readymade and re-usable themes and cool widgets that simply fit into your blog
Hassle-free
All plug-ins, widgets, themes and the platform itself auto-updates!! I don’t have to do any tinkering around :-)
Huge, and I mean one mother of a huge community to contribute to this WP ecosystem

I could go on, but lets leave these for now. I like the platform but it does have its peeves.

Cons

Categories and Tags … Tags and Categories … yeah, now I have to decide on one and do both … even if just one morphology works for me :-( … anyone have a hack for this?
Now I have noticed that I keep on playing around with the platform more instead of writing more!!

Any help from you guys would be appreciated :)

Customer Engagement

June 13, 2009February 7, 2017 Prasad Ajinkya3 Comments

My job at Illumine is to make a career enablement platform for individuals. A part of this platform management includes (but is certainly not limited to) –

To ensure that users once they come on the website wont get overwhelmed by the enormity and complexity of the task at hand.
To make sure that the users keep on coming back to the site, in order to enable their careers. No, not like a Naukri.com or a Monster.com. They have their place in their own regards, but that place is in matching the job seekers to companies, and that’s it.

This is why it has to be different. The way the user will engage with the site will be different. In order to understand this “Customer Engagement” thing better, I decided to investigate this further.

It is how the user engages with the idea of the portal, and all the ambience surrounding it. Yes we know that, and we also know how to measure it. Often at times great businesses use Customer Engagement either as a marketing tool or as a metric to measure the success of an initiative.

All this gyaan was great, but it did not get me anywhere. I still had a design for the site to be made, and none of the literature around is talking about Customer Engagement as a Design driver , all of them are using it post execution to see the effects of an action/treatment. People talk about user centric design, is this similar to online CE? I am finding out!!

Today after a long discussion with our modelling team, I realized that to use CE as a design driver would mean to completely re-structure the portal that we are developing; and keeping the customer engagement at the center. I am sure that this concept is already there in all design paradigms, but then why do not I see this being practiced in real life?

Great products have this built-in them – iPod, WordPress, TCP/IP, GMail, Books, I could go on. That’s why their fundamental design has not changed much. The way the user engages with the product remains constant, what changes is the technology, the look and the price :-).

What do you think?

Social Search: The new frontier

May 13, 2009February 7, 2017 Prasad Ajinkya11 Comments

One of my colleagues in a presentation remarked – that the problem these days is not about lack of information, it is about visibility of that information! These days the sheer volumes of information has reached such an extent that one cannot make out the differences between relevant and irrelevant. How many times have you clicked “I’m Feeling Lucky” button on Google in the past month? The answer is zero for me.

The way Google has chosen to solve that problem is idiotic at best – they let you indicate the relevance of the search result for that particular term (you have to be logged in to your Google Account and search for checking this feature out). The problem with this solution is that I still have to search for the solution which is most relevant to me. Visibility of the most relevant solution is an issue. What would have been great, if Google could have taken the relevance out of my social circle (read Google Contacts) and shown my contact’s relevance to me as well!! So my social circle is defining the context of the search and they are doing the search for me; not Google.

Social search, is what I am talking about. The new paradigm now is not to show all the possible searches – nobody has time to go through 567,198 results, show me what is relevant to me. Know thy customer. Take an application like Twitter and Tweetdeck. Tweetdeck lets me set search through the Twitter community, that way, the relevance and context comes out through the users. That is the way of the future – we used to talk about Search Engine Optimization (SEO), but now it should be Social Media Visibility (SMV).

Do you really need that?

April 18, 2009July 11, 2009 Prasad Ajinkya3 Comments

That is the question you should be asking yourself whenever you are about to buy something.

If you are not clear then, check out this site. The content is presented by Anne Leonard, who manages to deliver the message so clearly and logically; it’s a shame that we did not notice it earlier. We Indians are copying the western culture to the hilt, so much so that we are trying to adopt the same practices at work, at home, at how we treat things, becoming more of consumers and less of contributors.

Half of the stuff that we buy, do we really need that? A new phone, a brand new gaming desktop (I was thinking of getting this one), a flat screen tv, a dishwasher, an A/C, the list goes on. And once we buy that, we dont stop … we keep on buying newer versions of that. Our perceived obsolescence drives us to trash our already existing goods for the sake of the newer and better. Such a waste.

Please go through the site – storyofstuff.com. And try to make a difference.

VPN Gaming

April 11, 2009April 2, 2011 Prasad Ajinkya1 Comment

Tired of playing the same game again and again? Are you sick of taking down those computer simulated players (bots) again and again? Are you missing your hostel LANs … or are you wishing that on your network there would be more people willing to play Counter Strike or AOE. Its true – there can be no substitute for the human mind.

Now a new cadre of gaming is here: VPN Gaming. A Virtual Private Network (VPN), is basically a virtual LAN over the internet; usually by the means of a software medium – a VPN client. The de facto standard for this is usually a free client-based VPN like Hamachi; which is free for individual users but limits the VPN connections to 8, the paid version can get you around 128 users.

If you are not technologically inclined, worry naught, these clients are pretty easy to install and use. So once, it is installed and you are online, all you need is to create a virtual network, give it a password (since you want to control who accesses your network) and ask your friends to join in. Voila!! Now you and your friends are on the same LAN despite being in different geographies. Its downhill from there on, just fire up your favorite game and ask people to join your multi-player game. Here’s a simple installation and use guide –

The installation is pretty much a click through process. The following are a few screenshots that can act as a guide for newbies. Remember, for the more security buffs, there is an option of disabling the more vulnerable services of Windows over this connection.

During the installation, Hamachi lets you choose which version of its services will you be availing. If you are just trying out the client or do not want to fork out money for the licensed version, then I suggest you select the non-commercial license. Once the software has installed, it will give you a small run though of the application, believe me its one of the shortest demos I have seen, and one of the most informative ones!!

This is how the application looks once it is fired up. Hamachi gives you a different ip address (it also creates a logically separate network connection on your machine). I have created one network and joined another network. Both of these are shown on my screen, any peers which are online and using Hamachi are also listed (in the screenshot none of them are online currently). The moment any of them is online, you can ping them as if they were online over a global ip.

Say hello to LAN gaming again :-)

Fool’s day

April 1, 2009July 11, 2009 Prasad Ajinkya4 Comments

With GMail being launched on 1st of April, it has been a precedent with Google to come out with one gag or the other on each of these days. This year its no different.

Out comes GMail Autopilot by CADIE!! It is supposed to automatically send responses customized to your writing style. Further clicking shows us that they are going to come out with Google Chrome 3D … what a riot.

Kind of beats the Google Gulp and Google Romance gags by a mile here.