Targeting your blog’s content

It’s a thought experiment that I would want to share with you all –

  1. Divide the blog’s content into content which I want to share on Facebook, Twitter, LinkedIn, etc
  2. Tag the posts accordingly
  3. Create separate feeds for each tag
  4. Sync the right feeds with the right media

That way, intended audiences could be targeted and on different spaces. All through a single blog :-)

Social Media

Yesterday, I attended Startup Saturday … the theme was Social Media and how it can be leveraged by start-ups effectively.

Some of my key learning –

  • Online marketing does not replace offline marketing efforts, and vice versa. If you are planning a huge effort in one media, do not ignore the other
  • The best way to use these platforms is not as a broadcasting medium, but as a way of engaging with your customers
  • Don’t create propaganda, create evangelists … who can propagate your name
  • Social media marketing is not cheap, and it is certainly not a free alternative to traditional marketing
  • In case of B2B space, marketeers can target the end-customer through social media and get the attention of their intended customer organization

Will attach the respective presentations as and when the organization committee puts them online :)