Tag: ads

Suit Up!!

Prasad AjinkyaLeave a comment

Its an expression that Barney, from How I met your Mother (one of my favorite sitcoms) often says. Was going through daily RSS, when I came across this … a jacket for geeks who cant make their own pick-up lines. A small printer is fitted into the jacket along with sensors near the arms and heart to detect that change in the heart rate :-).

And voila!! You can be a casanova as well. Here’s a video demo of that piece!!

Advertising is the new Content!

Prasad Ajinkya4 Comments

Got to read this from here.

In the new web savvy world, catching the attention of users is getting more and more difficult for advertisers. Gone are the days when unsuspecting users would click on banners that would say Click here! in bold letters. Google came up with the concept of inconspicuous ads with Google Ads. Added to that the context sensitive Google Ads ensured that the customization factor was there.

Now, Google has gone one step further … widget based ads that actually draw the attention of the user to it. Not only drawing the users’ attention, but also ensuring a healthy level of interaction with the ad itself! Be sure to check out the Intel ad in the link I have provided. The way new features of the processor are highlighted are just too good. At one point of time I was just playing the game to see which feature comes up next. The ad was the content I was interested in.

I for Implementation

Prasad AjinkyaLeave a comment

I was watching the idiot box when I was at home, when I saw the new IBM ad. Here’s its original one.

And then it struck me. How true is this? Especially for IIM grads :-). When we were at IIM-Indore, we had this urge to name almost all initiatives with the letter I. And all the initiatives would have some words starting from I to connote the message, mantra, dictum, et al.
Always it was something like ideation, incubation, inspiration, innovation, etc. etc. … you got the drift right?

What we did not think was I for Implementation. That word strikes us right in the middle of our eyes the moment we start our work, since up till that point the majority of us are involved in theory and not practice. Hence ideas, innovations, strategies, etc… and not roll-out plans, implementation plans, work schedules. Even as I am typing these words, the earlier ones seem more glamorous than the later. Its not that we made out elaborate plans and never fulfilled them when we were students, we managed to get them done as well. Just, that it amuses me that most of us are geared to do the strategies rather than the execution.

Interesting, huh … sort of like Lions for Lambs :-), just a 6.2 on IMDB.