Categories
Analytics

ḷ.com, one more shenanigan in Referral Spam

Spamming the Analytics data of websites is now an old practice. It’s better known as Referral Spam, and I have written about this in the past at multiple times. Purely a black hat practice, I doubt whether it would give great returns. Yes, it would give traffic to the spammer, but how does that really […]

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Analytics

Is there a point to Social Media Management?

Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step at a time.… via […]

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Analytics

A Success/Failure method for Analytics

When identifying the Key Performance Indicators (KPI) of your business, it makes sense to choose the proper measures of success. I have written about choosing the proper measures of success in the past. Since most of the work that I do is in the realm of the web, the principles via which we operate and do […]

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Analytics

Importance of Context in Analyzing data

Recently, I was analyzing some user generated data in a mobile app. The app was sending content on specific categories to a niche audience, and at the end of each content piece, there was a simple 5 star rating feedback for users to rate the piece. The assumption that the design team who thought of […]

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Analytics

Shifting to _utmz to _ga

Some years back I had written about the __utmz cookie that Google Analytics uses to identify source attribution for visitors. If you are interested in reading that post, click here on Understanding the __utmz cookie. Google evolves beyond Urchin Google Analytics is based on the Urchin tracking management system and has been improving on that […]

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WordPress

How to Clean an Infected Site — WordPress.tv

If you have been playing with WordPress themes or providing WordPress based web builds as part of your business, then you would have installed a nulled theme in your life. What’s a Nulled theme? A nulled theme is a premium theme that’s released by someone in the wild. There are multiple such sites. Wait, isn’t […]

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Business SEO

Game Theory and SEO

This blog has been my place to articulate my thoughts, to propose experiments and my views on multiple topics. Having said that, this is one such piece. I would love to hear your views about this and feel free to scroll down to that comment box and leave a line (or two). What is Game […]