Redefining Purpose

I do not call myself a Content Marketer. Heck, my language skills are not that great nor have I managed to keep honing them so as to write waxing lines of prose.

Most of the blogging I do on this blog, is always incidental in nature. Incidental in the sense, it’s almost always as a reaction to things. If this happens, and if I feel tempted to blog about it, I will post it.

However, this email newsletter by Avinash Kaushik is making me question the way I am writing this blog. Should there be a definitive overarching purpose to the blog … I think so!

What should the purpose be?

Let me think on this!

Navigating through the Digital Matrix

This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.

Continue reading “Navigating through the Digital Matrix”