Redefining Purpose

I do not call myself a Content Marketer. Heck, my language skills are not that great nor have I managed to keep honing them so as to write waxing lines of prose.

Most of the blogging I do on this blog, is always incidental in nature. Incidental in the sense, it’s almost always as a reaction to things. If this happens, and if I feel tempted to blog about it, I will post it.

However, this email newsletter by Avinash Kaushik┬áis making me question the way I am writing this blog. Should there be a definitive overarching purpose to the blog … I think so!

What should the purpose be?

Let me think on this!

Navigating through the Digital Matrix

This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.

Continue reading “Navigating through the Digital Matrix”

Goodbye Forever

It’s not until you know for sure that you are never going to see someone for the rest of your life do you sense the loss.

Have you been on a trip and made friends with others, only to realize that you will probably never see each other again? When the time to part comes, you sense a small twinge of a loss.

However, when these are blood relations … family ties where you know the grandfather who always comes to all family occasions, who manages to play and keep all the children occupied … by barking like a dog or by teasing the children. The one constant in your family who can be trusted to show up on all occasions. The loss you feel is greater … subtle even.

I will miss him.

RIP – Suhas Ajoba