Category: Business

The Big Fat Geek’s thoughts on Business and how business processes can be automated via workflows and technology.

Peerindex, Klout Beware!

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People who are in Social Media would already know of influence monitoring tools such as Klout, Peerindex, and Rapportive.

I started using Klout the minute I discovered it using the Rapportive add-on for Firefox. Measuring and monitoring your klout score seemed cool. Soon after that I chanced on Peerindex as well.

The approaches employed by Klout and Peerindex are slightly different. Whereas Peerindex considered the reach of your tweets and conversations, Klout seemed to focus on the richness. Both the web-apps seemed cool, since both of them gave you an indication of what and how to increase your respective scores. So I managed to hike up my Klout score from the low 40s to the low 60s. I was happy with what I had achieved, until one conversation with Sushrut at a Tweet-up made me realize, that a high Klout score or a high Peerindex score is not really the outcome.

The business model that both these web-apps adopt to monetize their influence measuring algorithms is pretty much the same. Organizations that need to reach out to the influencers and decision-makers in their particular niches can now do so … at a price of course. Peerindex for example, charges 50 GBP for identifying a single influencer in the topic of your choosing. Of course there are people who are willing to pay, but the question I want to raise is till when?

I recently read this article on the openview blog, and found this great directory of twitterati – Twellow. One simple search confirmed this, the application is a directory of topic-wise experts, whereas this might seem commonplace, what this means for Klout and Peerindex is that their premium services now seem overpriced. Why would an organization pay a premium for the same information which is available for free?

Agreed, that Klout and Peerindex do provide “perks” for influencers, but at the end of the day, the deliverable for which the organization is paying up good money is to get twitter handles of influencers to start engaging with them. Perhaps, if the engagement can be somehow integrated into these perks … but till then I am firmly sticking to Twellow!

Clone Wars

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First came Best Buy.

People were happy, they got good deals, saved some money. Good … but meh! Perhaps their launch was before time. Avante Garde.

Then came Groupon.

A multi-billion dollar valuation, e-commerce 2.0 buzz, social media tongues wagging about. It was the next big thing since the Internet.

I guess over a period of time, folks soon realized that the business model was pretty simple really. Get bulk, negotiate with vendors and give back a small share back to the users. That was also the eYantra model. I hear its gotten its second round of funding as well.

Followed by a slew of Groupon clones … there are too many of them really to name a few. The unfortunate thing is that not one of them is willing to call themselves a Groupon mee-to. We are different is what they all say.

Everybody on this planet is unique, just like 7 billion other people.

If you thought that I would be writing another nerdy review of Star Wars, you are mistaken, Ser.

With Groupon clones sprouting everywhere on the Indian e-commerce scene, its going to be a war out there. The war is going to be played out in our inboxes, on our cellphones, on our social media pages and in our tweets. Our credit cards will be the trophies, each transaction a battle on who will get us the cheapest deal. If you thought that it would make me happy, its not.

All the discounts in the world are not worth the beauty of a spam free life. It’s been ages since I have seen an empty inbox, gotten no sms-es. The Clone Wars are on, and you are the next battle!

Indian Services: A bleak future

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With the Indian economy shifting from an agrarian focus to a service-based industry, a lot of foreign investors are attracted to the nation. However, the sustainability of this is under question. As service experiences from bad to worse and consumers are crying bloody murder in the courts, how will the Great Indian Dream be achieved?

The word service comes from the term – to serve, i.e. to work for another.

I am sure you will agree with me that this is hardly the case these days. To measure the quality of service, all service providers have come up with an excuse called as SLAs (Service Level Agreements). What it means is that the service provider is giving certain time limits for each of his failures, and he won’t recognize the failure until and unless that SLA has been crossed.

Ironically, its very logical and you can’t argue against this. But zoom out a bit and think seriously, if you are providing SLAs for life and death services, what would happen? I won’t call you sick, until you have been sick for three days. Dead until, you have been dead for a day.

I won’t spring into action until and unless the given time goes by.

I will ignore your pleas, until you start shouting murder at me. Then I will create tickets, and play the game of the escalation matrix. Then I will care, and once the issue is resolved, I will stop caring.

As consumers, what can we do?

Well for starters –

  1. Read the SLA’s before taking on the service. Do they seem reasonable? Try negotiating on the SLAs and make them sharp.
  2. Clearly define the Plan ‘B’ – What happens if the impossible does happen? What happens if a service promising 99.95% uptime goes down? Who takes the risk and who takes the hit?
  3. Danda works top-down. Sad, but true. Remember that. If you want the cronies to spring into action, knock at the top.
  4. Get a back-up. It’s expensive, it’s redundant, but it’s a safety net ready to catch you when Plan ‘A’ fails.
  5. There’s an interesting start-up Akosha, consider contacting them
  6. Lastly, switch providers and rinse repeat!

Why VC funding is important to SaaS industry

Prasad Ajinkya1 Comment

If you have worked in a start-up and have been a part of the core team in any start-up, you would be familiar with and know the importance of venture capital; and their steep terms and targets :-)

If you want a higher funding in the next round, give me more revenues.

How many of us have heard this line? In fact, it’s interesting to note that VC’s are not looking at higher bottomline, they are looking at increasing the topline. I am not complaining, it is a good perspective to hold if you want to keep an eye on the big picture.

This stand is also helping the slew of applications which are being launched as Softwares-as-a-Service (SaaS). Why? Read on.

As a business owner, one of the major targets dictated by a VC would be revenue targets. Not profitability. So I, as a business owner, will be willing to try out different new services in order to increase my offering. If a service exists which otherwise will take me ages to build or acquire, I am now more than willing to try it out on a month-on-month basis.

The overall cost of a SaaS pricing would be more, but the brunt of it on a monthly basis would be less. This impacts my profitability, but these days I am not looking at profits as much as I am looking at revenues. If I able to increase the reach or richness of my service offering using SaaS, then so be it. I will go ahead for the same at the cost of profitability.

Your thoughts?

Open letter to all channels

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Dear Channel providers,

I am sure that all of you are complaining about piracy of your shows and content over the internet. In fact I won’t be surprised if you think the bit torrent technology is the scourge of all paid content models. Here is a suggestions –

If you can’t beat them, join them

Why don’t you start providing your premium content for download over the internet? Go ahead put your advertisements in them as well. Not only are you increasing your advertisement exposure, but also you are making money off the very thing which was a threat to you earlier.

The cool part is that even if your content then gets pirated, you are still getting the advertisement exposure. Isn’t that what you wanted?

Circumstantial Awesomeness

Prasad Ajinkya6 Comments

Edit: I was browsing through my Picasa albums, when I found those photos of Nathula pass. Posting them. As I said in the post, the photos are not that glamorous, but you should have been there to feel the awesomeness of that place!

IMG_2815IMG_2823IMG_2828IMG_2816IMG_2824 IMG_2826

You got that right. It’s awesomeness in the right set of circumstances.

Certain business and product have such a high recall and such a narrow niche that they stand out in the memory of the consumer.

Take for example the only store at Nathula Pass, its perennially cold there, so cold that you could freeze your toes off. In that frigid weather, near the Toll booth, there is one structure that stands out. Its completely made of wood, with a chimney and all the paraphernalia. A place you would not think twice about, much less enter had it been in your city.

In that cold weather, the wispy smoke billowing out from the chimney are a welcome sight. An indication of the warmth of the fire available inside the cottage. You enter the place, and sure enough the place is a couple of degrees warmer. A group is already huddled around a drum-like stove. You are glad to join that huddle. The shopkeeper looks at you and takes down your order … a maggi and a fruitcake. There is no menu, those two things are the only things available there.

The maggi is watery, and you gladly gulp down the soup and noodles. You warm the cake in front of the fire and gladly share it with the people around you. More maggi follows. WIth the stomach full and the cockles warmed, you are ready for the journey ahead.

Yes the maggi was watery, yes the fruitcake was stale. But boy in those circumstances it was the best maggi I ever had. I guess the cottage does not see much traffic and the volume of people going through that pass is highly seasonal, but I rate the experience right there on top of my culinary experiences.

Intensity of technology adoption

Prasad Ajinkya4 Comments

Everybody you know, will probably agree with this, that Technology can be a great enabler.

It’s one of those motherhood statements (like “Shit happens” or “Life sucks”) that arguably can’t be denied. As someone who has often taken upon himself to forge this enablement with the demands of the business, I want to take a different stand.

Technology CAN be an enabler, only if you possess the know-how of implementation and your audience possesses the temerity to bear the brunt of teething and adoption problems, then can it be an enabler. How many cases have we seen that an organization wide technology upgrade has failed simply because the intended audience does not adopt it, but merely reverts to the easily available alternative.

My mother heads the medical department of State Bank of India, she in fact is the Chief Medical Officer. She tells me that they had tried three times to implement some form of an enterprise system for their department, Each time it had failed. Why did it fail? Not because the implementation was incorrect. We can’t say that, the moment we do – the implementation partner will pull out the requirements sheet, the scope document or some form of agreement which indicates that there was no breach of contract from their side.

And that is the problem I want to point out. Technology is not a function which can run in a silo. It permeates through the organization, from the most mundane of activities like checking email, to most complex of them like implementing a Decision Support System to help the top brass in strategic decision making.

Technology adoption therefore has to be intense. So intense that it should change the identity of the organization. If done properly, it can vault the firm into the next level.

The next time someone tells me that technology CAN be a great enabler, I will tell them that if my aunt had a moustache, then she CAN be my uncle.