God as a Brand

blue skies

I tend to have these philosophical discussions with my roomies. It can meander from God to Good and from behavior to endeavor. The works. If I document these entire discussions, then that itself would be a blog. So, one fine day we were discussing God. I know, its such a great topic … if only I had a rupee for every time god was discussed on a blog, I would not need to work then.

We were discussing God as a Brand … and a very successful brand at that as well. Imagine, even the non-believers discuss god … effectively people who refuse to accept the existence of the brand also accept the brand. Can there be a greater brand recall and brand value. I think not!!

Also, imagine, each religion has a different brand of its own. So the concept of god is actually a category and not a brand :-). Being a Hindu, I can only say that my religion has a multi-pronged strategy … multiple brands. A good example of Segmentation-Targeting-Position. What say?

Life as we know it

vista

My sister wrote this one … just too real!! Kudos Arati!!

I trod upon the path of Life,

Looking down at my feet each step.

Suddenly I raised my eyes,
Saw this wondrous sight,
The unknown world I left behind,
Spread upon the mountainside.
Somehow I had failed 2 see,
The places I had passed thro’,
In the quest 2 see my road ahead.
Soon in the distance loomed my goal,
Relieved 2 reach it, if truth be told,
Strange indeed that it turned out 2 be,
A seat on the summit,
Looking o’er the vista below.

उबुन्तु

ubuntu

मैं मेरा पहला पोस्ट हिन्दी मैं कोशिश कर रह हूँ। सोचा था कि लिनुक्स पे पोस्ट लिखूंगा, पर मेरी हिन्दी देख के मैं हक्का-बक्का हो गया। अच्छी चीज हैं न ये?

Sun takes over MySQL

This just in

With Sun being now the hands-down largest contributor to the opensource community, corporate users can only wish that MySQL retains its brand image.

Else we can always see Mr. McNealy smiling all the way to the bank.

Updating this post after seven years now, MySQL has also been forked into a separate RDBMS which ensures that the open source movement is strong, this fork is better known as MariaDB.

Lights out!

lights

Well, here’s a little about me on the professional front. I manage the entire technology of a small corporate merchandising firm. People ask me (that includes my mother as well), what the h3LL is an IIM grad doing managing technology in a fledging firm? Arent they bred for big corporates?

Answer is simple. Do what brings a smile to your face at the end of the day. Web Retailing it is. Now, managing something which always tends to move forward out of your hands is turning out to be pretty tricky.

If you can manage to foresee programmer hiring, feature roll-outs, unexpected leaves, budget constraints, server crashes, everything, and a lot more … believe me you definitely are not prepared for light outages!! Hail the Government of Hyderabad :-).

What should happen when the lights do go out? Well, somehow since the computers are not working, it becomes a technology issue.

The day the lights went out, an IIM grad became an electrician.