Technology is not a silver bullet

As someone who has led the technology function in multiple start-ups, sometimes as a founder, sometimes as a consultant (a consulting CTO), one of the key learnings that I have seen is that whenever technology is viewed as a silver bullet to all the problems of the business, then that start-up is bound to face […]

What’s the real price for free?

I loved this quote by Tristan Harris in the New York Magazine article The Internet Apologizes … “We cannot afford the advertising business model. The price of free is actually too high. It is literally destroying our society, because it incentivizes automated systems that have these inherent flaws. Cambridge Analytica is the easiest way of explaining… […]

Are we over zealous on Remarketing?

One of the major shifts in online advertising that I have observed recently is the rampant use of re-marketing campaigns of late. What are remarketing campaigns? I like to think of remarketing campaigns in the form of a popular ad campaign that Vodafone (then Hutch) ran in India. This brilliant ad campaign that was run […]

Google launches Machine Learning for AdSense

Google AdSense has been around for more than a decade and a half now, this along with DoubleClick for Publishers allows website owners to monetize their traffic. One of the key challenges in this was to figure out the optimum ad placements without impacting readability and user experience of the site. This trade-off that the […]

More information about Samara Oblast

I had blogged about getting traffic through bots leaving referral signatures, and it seemed as if the whole internet saw this happening on their sites. After I blogged this post, Moz.com came out with suggestions on putting filters on Google Analytics to clear our your analytics data.