Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business. Not quite… Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be completely misguided. If people aren’t…
If you have heard about Unicorns and Start-ups, then you probably would know of Larry Kim and Wordstream.
Linked the above post on why is Keyword Research important and how can a business go about doing keyword research both from a Search Campaign point of view and from a Content Marketing point of view.
If you are concerned with search, then this is a must read.