I love infographics. The way they break out data into beautiful little pictures and help you understand their impact is excellent. However, it can take a fair bit of efforts to create an infographic … believe me, I have tried and used multiple tools to do this. If you are thinking of doing those from the ground up, then you are faced with challenges such as choosing the colours, typography and which data to show in what manner.

If you are design impaired like me, then this steep learning curve is bound to turn you off.

This is where visual.ly really shines through. It provides you with templates for creating infographics. Templates which have been tried and tested and make your job of creating an infographic easy. What’s awesome is that they keep releasing kickass integrations such as this one, where in you simply have to give access to your Google Analytics data and it will create a weekly infographic such as the one above.

If you are a data nerd, then you may not appreciate the findings of this report, but then you should be able to relate to some of these important points. As a webmaster and a data nerd, I am happy that the organic search results have dropped … since now I am slowly looking at other sources of traffic. This drop in organic traffic has come due to a decent rise in social traffic and that makes me a happy webmaster.

You can create your own infographic here.

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1. Data Highlighter by Google Webmaster
2. Custom Reporting in Google Analytics
3. Understanding the __utmz Google Analytics Cookie

So after toiling on that idea for more than 4 to 5 months, you have finally launched your site … the journey till here was literally blood and tears. Having to either grapple with the content management system (CMS) or even worse, having to convince the developers working on your site that the site needs to be exactly as the way you want it to be and not what they want it to be. You have managed to stick to the deadline that you set for yourself and finally the site is live!

You feel like celebrating … and you should. Fireworks in the sky, Champagne flowing … you have did it. It feels good to have reached here, doesn’t it?

Reality bites

Now time for a reality check.

Your site’s journey has just started, and its completion is not the end, but just the start. You still need traffic to generate revenues, you need growth in that traffic and you need people to talk about your site. Without traffic and sustainable growth in that traffic, your site is simply going to be a liability. If you are betting your website to do your sales, then have I got a thing (or two) to say to you!

A website once built, can only generate huge traffic if you are relying on the secret sauce. That ingredient which will ensure that thousands and thousands of potential customers come flocking to your website looking to buy your product/service.

The Secret Sauce

To generate traffic, you need to be organized. You need to try out different things to see what works, and then do more of that.

Yes. It’s that simple. You need to experiment and see what works for you. This is more work than you actually thought, but trust me … if you like the reason why you started the site, you will love promoting your site! You would love it even more when people reach out to you and seek your help.

If you can Measure, you can Scale

The more help you offer to the good folks who visit your website, the more popular would be. Since people actually start feeling your website useful. It’s a matter of finding out where these people come from and trying to see if you can get more people to visit your site from there. This is easier said than done … and that’s why you need to follow these tips and get to point where you can start doing these experiments.

So buckle up Dorothy, coz Texas is going bye, bye!

To correctly measure the traffic on your websites, you need to have a couple of things setup.

1. Google Analytics (GA)

I would suggest GA because of the ease with which you can generate insightful reports and also the enterprise class features you get to use for free. There are other alternatives to GA such as Clicky, Omniture and even Alexa for that matter. However, trust me and go with Google! We will save Alexa hacking for later.

2. Google Webmaster Tools (GWT)

Using GWT and GA in tandem would be the backbone of your Search Engine Optimization (SEO) operations. I have put up a Starter’s guide for SEO which you definitely need to go through. In case if Bing (Bing Is Not Google) search engine is relatively well known in your country (it’s at 16% market share as we speak in the United States), then go ahead and register on Bing Webmaster Tools (BWT) as well.

3. Start re-writing your content

I know. You have just completed this task two days back. Life is unfair, I should have told you about this before you finished the site! But in reality, be prepared to keep fine tuning the content on your website on a regular basis. I keep doing this for my top content since the post might be old, but the traffic that comes to those posts is brand new!! Do not be afraid or lazy to re-visit the content on your site. It’s a given that you will revisit it. Embracing this helps you quickly write content better for your users and also for your search engines. Here’s a starters guide to writing for search engines using Schemas.

4. You are your website

Remember, at the start. People do not know of your website. Do not expect too many visitors from the word go. In fact you probably will have to ask your friends to visit your website. So start sharing your website link with people … share it with people whom you think will benefit from the advise you are giving on the website. Share it on your social networks asking your friends to visit the site and give you reviews.

You have to pimp out that site and in style! Use your personal equity and get the traffic rolling in … if the site is good, then soon your friends and contacts will start sharing your site without being asked to! The traffic to your site will slowly grow … but at the start, you are your website. It’s a part of you and you have to ask people to come and visit your digital presence … your website. Do not shy away from this. You would be losing out on a very good initial source of traffic if you are shying away from sharing your site on your own social networks.

Are you yourself not convinced about the content you are dishing out on the site? No? Then start sharing those URLs. Have a few social sharing widgets on your site and ask your good friends to share as well!

5. Prepare for the journey ahead

I have already said this before, but I am going to iterate this again and again until this really sinks in.

Driving traffic to your website is a continuous activity.

This does not mean that you need to stop everything else and only keep doing these things. But, this means that you need to allocate some time in your busy week for Measurements and Experiments. You need to play with your website, and see what different things you can do on your site.

If that means learning HTML or hiring a smart guy to do this work, then so be it. It will pay off in the longer run. Also, do note that if you shy away from this activity and rely on someone else to do this for you, then you are pretty much relying on that person for your traffic and the traffic will dwindle the minute he/she goes away.

So pull up your socks, and get ready for a wonderful journey of web analysis, traffic generation and customer engagement! You are going to love it!!

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1. Starters guide to SEO
2. Will you advertise with this site?
3. Hacking your Alexa Ranking

In case if you are working in any web related business based in India, then you would be aware of Alexa. The site which maintains website rankings by traffic. These numbers are indicative, however some people rely on them so much so that they look at a definitive way of increasing the rankings only … instead of actually working on making an awesome site.

I am going to share a little secret with you.

These rankings can be easily hacked.

So, if you have a boss or a reporting manager who fusses over Alexa rankings, then here’s what you need to do -

• Convince your team or co-workers (who are most likely bound to keep visiting your site on a regular basis) to install the Alexa browser plug-in. It’s a nifty tool for easily checking rankings of any site. Not only that, but also this is the plugin that Alexa uses to guesstimate traffic numbers on the site. Having more plugin users visit the site reduces your Alexa ranking.
• To correctly estimate the figures, Alexa asks you to include a javascript on your site. Using this javascript, a small widget is displayed on your site … now although that might ruin the look of your initial design, the javascript will ensure that all your traffic is correctly accounted for by Alexa. Soon you should see a reduction in your Alexa rank.
• Claim your site. Add as much detail as you can and also get some friends to give you good testimonials for the site.

Now I know what you will say … how does this really help your cause?

• Well … over a period the person who monitors this false metric will see an improvement and hopefully ask about it. Then you can tell them about the hack. Reckoning will soon follow.
• A competitor who is trying to assess your site’s traffic will be overwhelmed

Alexa rankings are an extremely rough and over rated method of traffic estimation. Let me repeat what I said earlier, this is a hack and should be treated as such … ideally you should be focusing on your product/service.

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2. What is Branded Traffic?
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As a developing country, we often take a look at how are some of the infrastructure problems handled by the developed nations. In fact in most of these cases, we end up emulating them … the western culture, the accents, the products … we are more than happy to borrow from our western brothers … since they are more developed.

Or so, that is what they would have us believe.

Imagine a governance system wherein you could simply go to a website, fill out the relevant form and be done with it … instead of going to the local municipal center, finding the relevant department, waiting in line, trying to fill the form and get the proper official’s blessing so that the problem could be addressed. Seems futuristic and too good to be true, eh?

Well, I was lucky to have participated in one such e-governance implementation drive back in 2002. This was for Navi Mumbai Municipal Corporation (NMMC), and we were somehow involved in the implementation of this system. So yes, these things are in India as well. But according to this article in the Inquirer, the UK has already been using this system.

So what’s the catch?

The system which the UK government has so meticulously built supports on IE6 and Windows XP!

Alright, lets take a minute for that to sink in.

• Microsoft does not support Windows XP anymore
• Ergo, Microsoft does not support IE6 anymore as well
• IE6 used to come bundled with Windows XP
• These days you get IE8 or IE9 … in fact we should be starting to see IE10 any time soon

That means in the real world … in the developed countries, IE6 is dead. Yes, we have asked for it and celebrated its death as well.

A platform created for the people in the UK which can only currently be used by the people of China (at least according to the map in the above link). I wonder, if they have a mobility middleware in place so that the site renders on mobiles.

Related posts:

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2. Bing eyes Desktop Search Market
3. Social Search: The new frontier

Sad to see good products go down and fade to oblivion. I received an email from Posterous, saying that the service was closing down so the staff could focus more on Twitter. Here’s an excerpt from that email –

Posterous launched in 2008. Our mission was to make it easier to share photos and connect with your social networks. Since joining Twitter about one year ago, we’ve been able to continue that journey, building features to help you discover and share what’s happening in the world – on an even larger scale.

On April 30th, we will turn off posterous.com and our mobile apps in order to focus 100% of our efforts on Twitter. This means that as of April 30, Posterous Spaces will no longer be available either to view or to edit.

What this means for the thousands of users on Posterous is a migration process to other publishing platforms. This means researching on other platforms who provide similar service. Fortunately, Sachin Agarwal, the founder of Posterous has moved his personal blog to WordPress and states his reasons for choosing WordPress.

What makes me sad is that a good product which was working and had millions of users is being shut down. Another example of this happening is Google Reader … it was still being used by many and I still have not found a satisfactory replacement for it! I wonder what must have gone through the core team’s mind when they decided (or were told) to pull the plug on this service.

Why do organizations acquire other start-ups only to disband the team and use them for fuelling their own product development? I understand the acquiring company must have clarity on why it is acquiring the other firm … was it ever there when Twitter acquired Posterous?

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I have been working for the past decade or so, and almost always in the Technology department, in fact, I have headed this department in at least 3 different companies yet. In all these organizations, I hand picked and built the entire team from scratch, was involved in mentoring and training them as well. Yes, I am a technology geek and I am loving it!

Being a geek means having strong opinions about those things … when it comes to technology, yes I like to have a perspective about it from different view points. Notice the difference between opinion and perspective … the earlier has to do something with ego and may not be an open framework of mind to work with, the later is a bit more open and helps you broaden your views. This is one such post … my view about technology has been broadened … when I came to read Srinivas V.’s blog about Technology: A Citizenship Perspective. It’s an interesting perspective to technology, here’s an excerpt -

Technology enables us at three levels.

At the first, surface level, technology is a tool, a convenience, a method of doing things faster, with less effort, more accurately, etc. Using technology as a tool, we can achieve tremendous savings in terms of human effort and removal of drudgery.

At the second, deeper level, technology transforms into an enabler of scale and multiplied capacity to serve. Using technology as a scale enabler we can provide access to millions, provide anywhere-anytime support, etc.

At the third, deepest level, technology becomes an engine for human and social transformation. Technology then transforms man’s possibilities, man’s power to contribute, man’s ability to significantly change the equation between him and traditional systems of delivery and control.

Ahh … it can be a mindful to go through the entire bit, the original post is even lengthier (and I would advise that you read through it atleast a couple of times before you decide to comment!).

So, we all know that an ipod is essentially an mp3 player. It helps us to listen to music that we want to listen to. This would be technology as a tool. If we get stuck here, then we would end up harping about processes, methodologies and functionality.

If we go to the next level, then this same functionality which was being done for 1-2 people now needs to be done for a 1000. It should scale. If we are at this problem … then you are handling scalability. We would end up talking about uptime, users, requests per unit time and so forth. This is a numbers game, how many more can I handle – that’s the question that you would end up asking your system.

The third level that’s being discussed changes the way we normally do things. Apple changed the way we listen to music, Google changed the way we use email, Facebook is pretty much dictating what we do online in our idle time. Technology that changes you.

To be honest, my initial response was to disagree with this, however think about it. When people work on a technology … the approach they are taking decides which level the technology will go to. If they build it to work, it will be a tool. If they build it to scale, it will be a scalable tool. If they build it to change lives, it will be a transformative tool. Most of the awesome products that we know, were created with the change in mind. Not functionality, not scalability … but change. And change they did.

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April 22^nd, is Earth Day and you can see that in a beautiful interactive Weather Control Doodle on Google’s home page.

On Earth Day, I would expect people on different social media channels to do multiple idiotic things … such as switching off their electronic devices for an hour. Yes, and that would make a difference when the very social network you are posting on creates more pollution in an hour than what you would in a year!!

I consider myself as a capitalist, someone who loves to see the wheels of industry working and creating things from scratch. When these wheels end up destroying and defiling mother nature, I fall in a conflict of interest. To stop industry all together and work in restoring the world … or to keep destroying the environment and fuel the industry. It’s easy to give the politically correct answer – we need to save the planet, save the earth.

My question is why cannot they co-exist? It’s a foolish notion, but I think this can be done by Going Green. I don’t mean the Going Green which tech companies talk about … but more pragmatic and grass root level things. So apart from shutting down your computer and goofing off for one hour, what green activity are you going to do on Earth Day 2013?

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DOTA 2 has been around for less than a year, but the gaming community has been fast adopting to this game. This community is mostly made of people who have been playing League of Legends, or Heroes of Newerth … and also the successful predecessor DOTA. What this means, that sometimes this community can be unforgiving for newbies.

There is a reason for that as well … when you die unnecessarily, the enemy hero gains money and experience

I have not seen a Pub game wherein the newbie does not get flamed for unnecessarily dying and feeding the opposition. To survive this onslaught, you just need to follow these steps … and people will stop calling you a n00b!

1. Always carry a Tango at the start. That will help you stay in the lanes longer.
2. Do NOT auto-attack. It’s tempting to do so … yes I know … even I used to do this. But it works out better if you don’t. When you auto-attack, you end up pushing the creep wave towards the enemy tower making ganks and one-on-ones all the more difficult. As it is, the only thing that matters is getting last hits. If you can get 100+ last hits in a game, you should be good.
3. Keep a tab on the mini-map. You can tell by looking at the mini-map where are the other enemy heroes. Tracking them is useful since this can help you avoid possible ganks on you.
4. Farm happily, but stay away of towers. Some of the best farmers out there do not farm if they do not see the enemy heroes on the mini-map.
5. Know your hero’s build. All the hero’s are meant to be used in a certain way. Practice with them before hand to know the best way to use them.
6. To stay longer in a lane, learn how to use a courier to fetch items for you.
7. Do not initiate a fight wherein you are going against multiple enemies. If your lane partner is not around, stay back and focus on getting last hits.
8. If you are running low on health and do not have a courier at your disposal, go back to the base. The loss in XP for not being around action is lesser than the loss in XP when you die.
9. If you are saving up gold for a particular item, remember that most items are made up of composite items. These composite items can be seen in your Quick Buy panel (Shift + Click on the item for this). If you know you are going to die, then just go ahead and buy as many composites as possible. That way at least the money is put to good use.
10. Relics are good, but if you cannot farm, then getting intermediate items work better. Consider Power Treads for their versatility.

Practice on these tips and you should be safe enough!!

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On 16th April 1853, India’s first passenger train journey began. It started from Bori Bunder in Mumbai, all the way up to Thane. This was a distance of 32 km, wherein 3 coaches were hauled by the engine. Thus started rail transport in India.

This piece of history came to my notice not because of the local channels, but due to it being covered prominently by international websites such as Google (see their Doodle above) and the detailed article on Wikipedia.

What started off as India’s first passenger train journey, is now a multi-crore business and one of the few profitable industries run by the Government of India. Some of this credit needs to be given to Laloo of course, however what works for the railways is the availability of transport, the cost and it’s efficiency.

I recently traveled from Mumbai to Baroda in the Rajdhani express, and although the quality of food being served has declined over the past decade, the service and efficiency of things have gone up. The entire journey is orchestrated with your travel and you can even predict which course will be served to you with the station that is approaching. So all in all, I would say we have gone quite far since India’s first passenger train journey.

Kudos to the Indian Railways!

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In India the number of graduates may not be as high as China, but we are sure fast catching up.

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