Top 5 things you should do after launching a site 2

Top 5 things you should do after launching a site
So after toiling on that idea for more than 4 to 5 months, you have finally launched your site … the journey till here was literally blood and tears. Having to either grapple with the content management system (CMS) or even worse, having to convince the developers working on your site that the site needs ...

Are we that difficult?

This is a rhetoric question. In the month of December, it was decided by us that the rate at which we are able to generate leads by SEM are not enough and we need to outsource this function. Obviously, my SEM team was a bit disheartened, however the demands of the business have to be ...

What Women Want

What Women Want
LinkedIn had done a survey among career women and came out with this brilliant infographic. It’s encouraging to see these trends … stuff such as around half the women surveyed considered their appearances did not play a major role in their career. Was this questionnaire designed by an MCPsexist? Jokes apart, I really like the ...

Data Highlighter by Google Webmaster 4

Data Highlighter by Google Webmaster
If you are a webmaster or own a site, then it is likely that you know about Google Webmaster Tools (WMT). If not, then the first thing you need to do is bookmark my blog! Then head on over to Google Webmasters and register your site the NOW! I cannot stress more on this. Google ...

The Office-less Organization

As someone who has been working on the web for the past decade or so, I have always dreamt of my ideal organization as the one which does not have any offices (read that as a work from home). Obviously, I have heard of many IT organizations working on this model viz., Accenture, IBM to ...

Using Bugzilla

At Pristine, the team I am leading has a gargantuan task at hand. We are creating a custom Learning Management System (LMS) in addition with a completely overhauled new website for the international audience. This entire process of planning and detailing the products feature-wise has taken roughly 2 months, but it is well worth it. ...

LinkedIn Passwords Leaked

Some of you might have read earlier this month about LinkedIn passwords being leaked. I did not think twice about such things dismissing the entire event as a minor leak and thinking that it would not have impacted my account. Today, sitting there like a shining beacon of I-told-you-so, was a mail from LinkedIn - ...

India Bandh, A waste of time and money

The entire nation was in uproar with the recent price hike in petrol prices. A 10% hike essentially meant that suddenly the 14 litres of petrol I bought with INR 1000 would be reduced to 13. Agreed, that the uproar seemed to be fueled by the opposition party, but hey, that’s why they are there ...

Google Search Update 2

I had earlier posted about a starters guide to SEO. Back then my understanding of this was also developing and the only way I could add to my understanding of the subject was via experiments … that I carried out on this blog, and also at work. Finally, we did arrive at a scalable solution. ...

Starters guide to SEO 4

One part of my role at Pristine is building up the site traffic, be it via Paid Advertising, Referral traffic or via Search Engines. Anyone who has indulged in Paid Advertising would know how expensive it can turn out to be if you do not know what you are doing. It can be very effective ...